PIABO

PIABO is a full-service public relations and communications agency headquartered in Berlin, Germany, with additional offices across Europe and in Singapore. Since its founding in 2006 by CEO Tilo Bonow, the agency has focused on the digital economy, serving technology scale-ups and innovation-driven companies. The agency’s core expertise lies in high-tech sectors such as deeptech, healthtech, greentech, fintech, and artificial intelligence, as well as emerging fields like Web3, blockchain, and robotics. PIABO also works across B2C and B2B verticals, including retail, e-learning, and consulting, with a strong emphasis on sustainability and healthtech public affairs.

Services Tailored to Technology and Innovation

PIABO offers a comprehensive suite of services designed to meet the needs of technology companies navigating complex media and digital landscapes. The agency’s service portfolio includes public relations, social media management, content marketing, influencer relations, and brand strategy. A key differentiator is PIABO’s specialization in digital communication for tech clients, which encompasses AI search optimization, AI content optimization, and Web3 blockchain PR. The agency also provides influencer marketing for tech companies, helping clients build credibility through targeted influencer relations. Content development and storytelling are central to PIABO’s approach, with a focus on crafting narratives that resonate with both media and target audiences. Additionally, PIABO offers personal branding services for executives and thought leaders, as well as media relations support to secure coverage in relevant trade and business publications.

• Public relations and media relations
• Social media management and digital communication
• Content marketing, content development, and storytelling
• Influencer relations and influencer marketing for tech
• Brand strategy and personal branding
• AI search optimization and AI content optimization
• Web3 blockchain PR and blockchain communication
• Healthtech public affairs
• Sustainability communication
• Consulting for technology companies

Methodology and Approach

PIABO’s methodology is rooted in strategic storytelling and data-driven digital engagement. The agency emphasizes building strong, authentic relationships between clients and their audiences through tailored communication strategies. For technology clients, PIABO leverages its deep understanding of sectors like deeptech, healthtech, and greentech to position companies as thought leaders and innovators. The agency’s approach to AI search optimization and AI content optimization reflects a forward-looking focus on how emerging technologies influence brand visibility and reputation. PIABO also integrates influencer relations and social media into broader PR campaigns, ensuring cohesive messaging across channels. The agency’s team of 11-50 professionals works closely with clients to develop content that supports growth on both local and global scales, with a particular emphasis on the European and Asian markets.

Location and Global Reach

Based at 36 Markgrafenstrasse in Berlin, Germany, PIABO benefits from its position in one of Europe’s most dynamic technology hubs. Berlin’s vibrant startup ecosystem and strong media landscape provide the agency with access to key influencers, journalists, and industry events. Beyond its Berlin headquarters, PIABO maintains offices in other European cities and Singapore, enabling it to support clients with international ambitions. This geographic footprint allows PIABO to offer localized expertise while coordinating campaigns across multiple regions. The agency’s focus on the digital economy and innovation-driven companies makes it particularly well-suited for tech scale-ups and established firms looking to expand their media presence in Germany, Europe, and Asia.

PIABO is an excellent fit for technology companies—especially those in deeptech, healthtech, greentech, fintech, or Web3—seeking a full-service PR partner with deep sector knowledge and a global perspective. The agency’s blend of traditional public relations, digital communication, and emerging technology expertise makes it a strong choice for organizations that need to navigate complex media environments and build lasting brand credibility. Companies based in or targeting the German and European markets, as well as those expanding into Asia, will find PIABO’s experience and network particularly valuable.