Polarstern AG

Polarstern AG is a Swiss communication agency based in Lucerne, Switzerland, that focuses specifically on sustainability communications. Founded in 2007 and restructured through a merger in 2019, the agency is owned and led by its two managing partners. With a team of 11 to 50 employees, Polarstern AG works with companies and organizations that take ecological, social, and economic sustainability seriously. The agency has a distinctive commitment: it dedicates ten percent of its sales to pro-bono services that support United Nations sustainability efforts, a practice that reflects its core mission of contributing to a healthier planet and a stronger society.

Specialist Focus on Sustainability Communications

Polarstern AG positions itself as a specialist agency for sustainability communications, a niche that has grown significantly in importance over the past decade. The agency's expertise lies in helping clients articulate their environmental and social commitments in a credible and engaging way. This focus on sustainability is not merely a marketing angle but is integrated into the agency's own operations, as demonstrated by its pro-bono commitment. For clients, this means working with a team that understands the complexities of communicating about carbon footprints, ethical supply chains, and social impact without resorting to greenwashing. The agency's work in this area spans media relations, corporate communications, and reputation management, all tailored to the specific needs of sustainability-focused entities.

How They Apply Their Expertise

The agency applies its sustainability communications expertise through a structured approach that combines strategy, content creation, and media outreach. Polarstern AG develops communication strategies that align with a client's sustainability goals, then translates those strategies into tangible outputs such as corporate publications, marketing materials, and media campaigns. Their services also include media monitoring (medienbeobachtung) to track how clients are being discussed in the public sphere, and fundraising support for non-profit organizations. The agency's content marketing and editorial capabilities allow them to produce compelling stories that resonate with target audiences, whether through traditional media or digital channels. This holistic approach ensures that sustainability messages are consistent, credible, and effective across all touchpoints.

Services Offered

Polarstern AG provides a range of services that support organizations in communicating their sustainability efforts. While the agency's service list is not exhaustive, based on its stated expertise and keywords, the following are likely offerings:

• Strategy and consulting for sustainability communications
• Corporate design and visual identity development
• Content marketing and editorial services (corporate publishing)
• Media relations and media monitoring
• Fundraising and sponsorship support
• Reputation management and crisis communication
• Marketing communications and corporate communications

These services are designed to help clients build and maintain a positive public image while staying true to their sustainability commitments. The agency's emphasis on pro-bono work for UN sustainability initiatives also suggests a broader capability in advocacy and cause-related communication.

Client Profile and Fit

Polarstern AG is a good fit for organizations that prioritize sustainability and need professional communication support to tell their story. The agency works with a diverse clientele that includes start-ups, family businesses, non-profits, public administration bodies, and global companies. What unites these clients is a genuine commitment to ecological, social, and economic sustainability. For a start-up seeking to establish a green brand identity, a family business wanting to communicate its long-term environmental investments, or a non-profit needing to raise funds and awareness, Polarstern AG offers specialized expertise. The agency's location in Lucerne, Switzerland, places it at the heart of a country known for its environmental consciousness, and its team is equipped to serve clients both locally and internationally. If you are an organization that takes sustainability seriously and needs a communication partner to match that commitment, Polarstern AG is worth considering.