Powerhouse+Co.

Based in Orange, California, United States, Powerhouse+Co. operates as a public relations and marketing agency that has carved out a distinct niche since its founding in 2016. Situated in the heart of Orange County, the agency benefits from a vibrant business ecosystem that includes a dense concentration of franchise operators, hospitality groups, and consumer brands. While the official headquarters address is on E Quincy Ave in Orange, the agency is often associated with the broader Santa Ana area, reflecting the interconnected nature of the local business community. Powerhouse+Co. positions itself as a boutique firm with a team of 11-50 employees, offering a blend of traditional PR and modern digital marketing services tailored to brands seeking to increase visibility and consumer engagement.

Core Services and Capabilities

Powerhouse+Co. provides a comprehensive suite of services designed to support brands across multiple touchpoints. The agency’s expertise spans media relations, digital marketing, and creative production, with a strong emphasis on storytelling and brand strategy. Their service offerings are particularly attuned to the needs of franchise systems, restaurants, hospitality businesses, consumer packaged goods, and lifestyle brands. Key capabilities include:

• Media relations and media outreach, including database management and automation for consistent press coverage
• Influencer marketing and influencer relations strategies to connect brands with relevant audiences
• Brand storytelling and narrative development to differentiate clients in competitive markets
• Social media content creation and management, including graphic design and video production
• Traditional media planning and media strategy for both local and national campaigns
• Market research and communication strategies to inform brand positioning
• Creative services such as videography and photography for marketing collateral

Powerhouse+Co. integrates these services into cohesive campaigns that aim to build brand awareness and loyalty, particularly for clients in the franchise and hospitality sectors. The agency’s focus on measurable outcomes and data-driven approaches helps ensure that their efforts translate into tangible results for clients.

Industries and Client Focus

The agency specializes in serving businesses within franchise systems, restaurants, hospitality, consumer packaged goods, and lifestyle sectors. This focus is reflected in their deep understanding of the unique challenges faced by brands that operate across multiple locations or need to maintain consistent messaging across diverse markets. Powerhouse+Co. has developed particular expertise in media relations for retail, consumer brands, nonprofits, restaurants, health brands, and hospitality, which allows them to tailor their outreach and storytelling strategies accordingly. Their work often involves helping franchise systems build local and national brand recognition, while also managing reputation and consumer engagement. The agency’s recognition as a top franchise PR agency by Entrepreneur Magazine since 2019 underscores their proficiency in this area.

Agency Culture and Approach

As a women-owned boutique firm, Powerhouse+Co. fosters a collaborative and strategic culture. The team of 11-50 employees works closely with clients to develop communication strategies that are both creative and practical. The agency emphasizes a partnership approach, aiming to understand each client’s business goals and target audience before crafting campaigns. Their expertise in influencer relations, social media content, and brand storytelling allows them to create multi-channel campaigns that drive consumer engagement. Powerhouse+Co. also stays current with trends in media outreach automation and media contacts databases, helping clients streamline their PR efforts. The agency’s commitment to delivering measurable outcomes is evident in their focus on market research and brand awareness metrics, which guide their planning and execution.

Powerhouse+Co. is well-suited for franchise systems, hospitality groups, restaurant chains, consumer packaged goods companies, and lifestyle brands that need a dedicated partner to amplify their visibility and build meaningful connections with consumers. The agency’s blend of PR, digital marketing, creative services, and influencer relations makes it a versatile choice for businesses seeking to strengthen their brand presence in competitive markets. Based in Orange, United States, Powerhouse+Co. offers a localized yet scalable approach to public relations and communications, making it a practical option for brands looking to grow their footprint both regionally and nationally.