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PR Newswire APAC

PR Newswire APAC is a public relations agency based in Hong Kong (founded 1954).

Hong Kong Founded 1954 51-200 employees

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About PR Newswire APAC

PR Newswire APAC operates from its headquarters at 257 Gloucester Road in Hong Kong, a city that serves as a strategic gateway for communications professionals looking to reach audiences across the Asia-Pacific region. As the regional arm of Cision's PR Newswire, the agency has been a fixture in the public relations and communications industry since 1954, providing tools and services that help organizations distribute news, monitor media, and measure the impact of their outreach. Hong Kong's position as a global media hub makes it a natural base for PR Newswire APAC, which leverages the city's connectivity to support over 100,000 professionals in 24 countries.

Core Services and Capabilities

PR Newswire APAC focuses on press release distribution and media engagement, offering a suite of services designed to amplify stories across traditional and digital channels. The agency's distribution network reaches more than 45,000 journalists and influencers, with options for multimedia news releases, webcasting, and targeted local or global campaigns. Beyond distribution, PR Newswire APAC provides media monitoring and intelligence tools, including AI-powered sentiment analysis, media influence scoring, and coverage analysis. These capabilities allow clients to track the effectiveness of their outreach and adjust strategies in real time. The agency also supports investor communications, helping publicly traded companies comply with disclosure requirements while reaching financial audiences.

Audience and Industry Focus

The agency serves a broad range of clients, from multinational corporations to smaller PR teams, across sectors such as healthcare, technology, finance, and consumer goods. Its tools are tailored for communications professionals who need to manage media relations, measure influence, and respond to crises quickly. PR Newswire APAC's platform offers media outreach segmentation and analytics, enabling users to identify key journalists and track coverage patterns. The agency's local teams in Hong Kong and other APAC markets provide on-the-ground support for campaign execution, media monitoring, and crisis management, ensuring that clients can adapt to regional nuances in language and culture.

Key Services Offered by PR Newswire APAC

  • Press release distribution to journalists and media outlets
  • Multimedia news releases with video, images, and infographics
  • Webcasting for earnings calls, product launches, and events
  • Media monitoring and sentiment analysis
  • Media influence scoring and impact measurement
  • Investor communications and regulatory filing support
  • News feed services for journalists and publishers
  • Crisis management and media outreach strategies

Expertise and Tools

PR Newswire APAC's expertise lies in combining distribution scale with data-driven insights. Its platform integrates with Cision's broader suite of media analytics software, offering features like media outreach effectiveness tools, influence scoring, and AI-powered monitoring. The agency's focus on analytics helps clients move beyond basic metrics to understand the true impact of their campaigns—whether through media coverage analysis, sentiment tracking, or engagement scoring. For organizations operating in highly regulated industries like healthcare, PR Newswire APAC provides specialized compliance support, ensuring that communications meet local standards while reaching target audiences. The agency's long history in the industry, dating back to 1954, gives it a deep understanding of how media landscapes evolve, particularly in diverse markets across APAC.

PR Newswire APAC is a strong fit for communications teams that need reliable distribution, robust monitoring, and actionable insights across the Asia-Pacific region. Its tools are particularly useful for companies managing multi-market campaigns, investor relations, or crisis situations where rapid response and accurate tracking are critical. The agency's presence in Hong Kong and its network across 24 countries make it a practical choice for organizations seeking both local expertise and global reach in their public relations efforts.

Key facts

  • Team size: 51-200 employees
  • Headquarters: 257 Gloucester Rd, Hong Kong
  • Address: 257 Gloucester Rd Hong Kong
  • Annual revenue: 6400000
  • SIC codes: 7389

Keywords & focus

Topics and areas PR Newswire APAC works with.

  • distribution
  • targeting
  • multimedia
  • webcasting
  • media monitoring
  • intelligence
  • investor communications
  • news feed for journalists
  • media
  • publishers
  • public relations & communications services
  • media outreach analytics
  • media engagement
  • media sentiment analysis
  • media outreach segmentation
  • pr crisis management
  • media coverage analysis
  • media analytics software
  • healthcare
  • media outreach effectiveness tools
  • media relations management
  • media influence scoring
  • media influence analysis
  • media influence measurement
  • media influence
  • media impact scoring
  • ai-powered media monitoring
  • press release distribution
  • media outreach strategies
  • media impact tools
  • +136 more

Technologies

Cloudflare DNS, CloudFlare Hosting, CloudFlare CDN, Salesforce, Route 53, Outlook, Microsoft Office 365, Eloqua, KISSmetrics, Atlassian Cloud, Citrix, Pipedrive, Drift, OneTrust, React Redux, MongoDB, NetSuite, Slack, DoubleClick Conversion, DoubleClick, Google Tag Manager, Google Dynamic Remarketing, reCAPTCHA, Mobile Friendly, Linkedin Marketing Solutions, Facebook Widget, FullStory, Salesforce...

Industries served by PR Newswire APAC

PR Newswire APAC works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about PR Newswire APAC

Common questions and answers about PR Newswire APAC, their services, location, and how to work with them.

Where is PR Newswire APAC located?
PR Newswire APAC is headquartered in Hong Kong.
What services does PR Newswire APAC offer?
PR Newswire APAC offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does PR Newswire APAC serve?
PR Newswire APAC serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is PR Newswire APAC a verified PR agency?
PR Newswire APAC is listed on Online PR. Verification status is shown on their profile.
How can I contact PR Newswire APAC?
You can visit their website at http://www.cision.asia
How many reviews does PR Newswire APAC have?
PR Newswire APAC has 0 client reviews with an average rating of 0.0 out of 5.
When was PR Newswire APAC founded?
PR Newswire APAC was founded in 1954.

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