Prattica - Agência Experimental de Relações Públicas

Prattica - Agência Experimental de Relações Públicas offers a comprehensive range of public relations and communications services from its base in Curitiba, Brazil. The agency specializes in integrated communications, event organization, visual identity development, branding, and social media management. As an experimental agency, Prattica - Agência Experimental de Relações Públicas provides strategic communications planning, internal communications consulting, and media relations support. Their service portfolio also includes graphic design for printed and digital materials, content creation for various platforms, and crisis communication management. The agency's work is grounded in public relations theory and practice, ensuring that clients receive professional, research-backed communications solutions.

Who Benefits from Prattica's Services

Prattica - Agência Experimental de Relações Públicas primarily serves the internal community of the Universidade Federal do Paraná (UFPR) in Curitiba, Brazil. However, its reach extends to external organizations, non-profits, and small businesses operating within the Paraná region. The agency is particularly suited for entities that require strategic communications support but may lack the resources for a full-time in-house team. This includes university departments, student associations, cultural institutions, and local businesses looking to enhance their public image and stakeholder engagement. The agency's student-led structure allows it to offer affordable, high-quality services that would otherwise be inaccessible to many smaller organizations. Over its decades of operation, Prattica has built a reputation for helping clients navigate complex communications challenges, from launching new initiatives to managing organizational change.

Services and Specialties

• Event organization and management
• Integrated communications planning
• Visual identity and branding development
• Social media strategy and management
• Internal communications programs
• Media relations and press office services
• Crisis communication support
• Content production for digital and print
• Communications audits and research

Approach and Philosophy

Prattica - Agência Experimental de Relações Públicas operates as a university extension project, which fundamentally shapes its approach to client work. The agency bridges theoretical knowledge from the classroom with real-world application, allowing its team of 11 student members to gain hands-on experience under faculty supervision. This structure ensures that every project benefits from fresh academic perspectives while being grounded in established PR methodologies. The agency's workflow involves careful planning, research-driven strategy, and measurable outcomes, with roles including Coordination of Events, Internal Communications, Planning, Art Direction, Social Media, Writing, and Client Service. Each year, a selective process brings in new members, ensuring continuous renewal of ideas and energy. This model has made Prattica a recognized reference in communications within Curitiba, Brazil, particularly for its ability to produce skilled professionals who enter the market well-prepared.

Founded in 1987, Prattica - Agência Experimental de Relações Públicas has a long history of serving the Curitiba community. The agency's headquarters at 650 Rua Bom Jesus in Curitiba, State of Paraná, Brazil, places it at the heart of the university campus, facilitating close collaboration with academic and administrative units. Over the years, Prattica has become known for its dedication to ethical, strategic communications and for launching the careers of numerous PR professionals in Brazil. It is an ideal partner for organizations that value academic rigor, fresh talent, and cost-effective communications solutions. Whether a client needs support with a single event or a comprehensive communications overhaul, Prattica offers the expertise and enthusiasm of a team committed to excellence in public relations.