PRESS LINK

PRESS LINK is a public relations and communications agency based in Lisbon, Portugal, specializing in media relations and press consultancy for brands and events within the music, festival, entertainment, and cultural sectors. The firm focuses on managing and advising clients on their interactions with journalists and media outlets, helping to secure coverage and shape public narratives around high-profile events and brand activations.

Core Services and Specialties

PRESS LINK offers a focused range of services tailored to the needs of the entertainment and cultural industries. While the agency primarily provides specialized press advisory and media relationship management, its work spans several key areas:

• Press office management and media relations
• Strategic communication consultancy for events and festivals
• Press event coordination and media attendance management
• Crisis communication and reputation management within entertainment
• Content creation and press materials development (press releases, media kits)
• Influencer and media outreach for brand activations

The agency’s expertise lies in bridging the gap between event organizers, brands, and the press, ensuring that key messages reach target audiences through traditional and digital media channels.

Who They Help and Key Campaigns

PRESS LINK works with a diverse portfolio of clients, ranging from major music festivals and cultural institutions to international brands and event producers. Notable projects include press support for NOS Alive, NOS Primavera Sound, and NOS em D'Bandada, which are among Portugal's largest music festivals. The agency also handled media relations for LUMINA Festival da Luz in Cascais, a light art festival, and supported events like Circo de Luz in London and the opening ceremony of the International Year of Light in Paris.

Beyond festivals, PRESS LINK has managed press for brand activations such as Carlsberg Where's The Party in Cascais, Lisbon, and the Algarve, as well as the Happy Holi events in Lisbon, Porto, and Brazil. The agency also provided media support for Paris Hilton's appearances in Portugal, including events at PH@Seven in Vilamoura and PH@Pacha in Ofir. Other clients include cultural projects like Projeto Amélia (24 hours/24 days and 60 days/60 airports) and local events such as Groove Cascais and FATACIL in the Algarve.

Approach and Location

Based in Lisbon, Portugal, PRESS LINK operates with a hands-on, relationship-driven approach. The agency’s team leverages deep connections with journalists and media outlets across the country to secure coverage for its clients. Given the nature of its work—often involving large-scale events with tight deadlines—PRESS LINK emphasizes responsiveness and adaptability. The agency’s location in Lisbon places it at the center of Portugal's cultural and entertainment scene, allowing it to maintain close ties with key media contacts and event organizers. This proximity is particularly valuable for events in the Lisbon metropolitan area, such as NOS Alive and the LUMINA Festival, but the agency also coordinates press for events in other regions, including the Algarve and Aveiro.

Ideal Client Fit

PRESS LINK is a strong fit for organizations and brands that require specialized press support in the music, festival, and entertainment sectors. Its expertise is particularly relevant for event organizers, cultural institutions, and brands launching activations in Portugal or internationally. The agency’s track record with high-profile clients like NOS, Carlsberg, and Paris Hilton suggests it can handle complex, multi-stakeholder projects. However, smaller events or emerging artists may also benefit from PRESS LINK’s targeted media outreach, especially if they need to build relationships with Portuguese journalists. Given its focus on press relations rather than broad marketing, the agency is best suited for clients who prioritize earned media coverage and want a dedicated partner to manage their media presence in Portugal’s entertainment landscape.