Prim + Co

Based in Denver, Colorado, Prim + Co has carved out a distinct space in the competitive public relations landscape of the Rocky Mountain region. Founded in 2015, the agency operates from its headquarters at 66 S Logan St in the city’s vibrant Logan Street corridor. Denver’s growing status as a hub for lifestyle, hospitality, and wellness brands has created a fertile market for specialized PR firms, and Prim + Co has positioned itself to serve this niche with a focused, boutique approach. With a team of fewer than 25 employees, the agency combines the agility of a small firm with the strategic depth needed to compete in regional and national media markets.

Specialized Services and Core Capabilities

Prim + Co offers an integrated suite of services that span traditional public relations and modern digital marketing. The agency’s core offerings revolve around media relations, content creation, and brand strategy, with a particular emphasis on storytelling that resonates with lifestyle and hospitality audiences. Key capabilities include media outreach campaigns, social media management, influencer marketing, and experiential event planning. The agency also provides digital media services such as paid social strategy, email marketing, and website and blog development. For clients in the restaurant and hospitality sectors, Prim + Co offers specialized restaurant consulting and travel and destination marketing, leveraging its deep understanding of how to generate buzz for new openings, menu launches, and travel experiences. Additional services include reputation management, media monitoring, and strategic partnership development, ensuring clients maintain a consistent and positive public presence.

• Media relations and media outreach campaigns
• Public relations strategy and campaign planning
• Content creation, including videography and copywriting
• Social media management and paid social strategy
• Influencer marketing and strategic partnerships
• Experiential events and brand activations
• Digital marketing, including email marketing and website development
• Brand consulting and marketing strategy
• Restaurant consulting and hospitality PR
• Travel and destination marketing
• Reputation management and media monitoring

Industries and Client Focus

Prim + Co primarily serves the lifestyle and hospitality sectors, with a strong track record in restaurant, travel, and wellness PR. The agency works with a diverse range of clients, including hotels, resorts, food and beverage concepts, retail real estate developments, consumer product brands, and nonprofit organizations. Its expertise in hospitality and tourism is particularly notable, as the agency has built relationships with regional and national media outlets that cover dining, travel, and culture. The wellness and well-being sector is another key focus, reflecting Denver’s health-conscious market. Prim + Co also handles consumer products and retail brands, helping them navigate the intersection of traditional PR and digital commerce. The agency’s integrated approach means it often acts as both a PR firm and a marketing partner, handling everything from media pitching to paid social campaigns and content calendars.

Strategic Approach and Market Position

What sets Prim + Co apart in the Denver market is its emphasis on creativity and strategic storytelling rather than simply transactional media placements. The agency positions itself as a partner in brand development, working closely with clients to craft narratives that align with their business goals. This approach is reflected in its service mix, which combines earned media with owned and paid channels to create comprehensive campaigns. Prim + Co’s relatively small team allows for direct client partnerships and a high level of personal attention, which is often valued by smaller and mid-sized brands that need flexible, hands-on support. The agency has earned awards and positive client testimonials for its ability to secure meaningful media coverage and enhance digital presence, particularly in the competitive restaurant and hospitality space. Its location in Denver also provides a unique advantage, as the city serves as a gateway for travel and lifestyle brands looking to reach both local and national audiences.

Prim + Co is an excellent fit for lifestyle, hospitality, and wellness brands that need a PR agency with deep local roots in Denver and a proven ability to secure regional and national media attention. The agency works best with clients who value creative strategy, integrated marketing, and a collaborative partnership model. Whether a brand is launching a new restaurant, promoting a travel destination, or building its reputation in the wellness space, Prim + Co offers the specialized expertise and hands-on service to help tell its story effectively.