Project Social

Project Social was founded by Cassandra Lopez to address a persistent gap in the digital landscape: many nonprofits, small businesses, and independent professionals possess powerful stories but lack the resources or expertise to share them effectively. Based in Vancouver, Canada, the agency emerged from the recognition that high-quality public relations, social media strategy, and brand development should not be reserved for large corporations with deep budgets. Lopez set out to create a firm that makes these tools accessible to mission-driven organizations and entrepreneurs who need to build visibility and credibility without overwhelming complexity. Since its establishment, Project Social has focused on bridging this divide by offering tailored communications services that prioritize substance over hype.

Current Focus and Core Philosophy

Today, Project Social operates as a public relations and communications agency serving clients across consumer internet, information technology and services, and nonprofit sectors. The firm’s approach centers on crafting narratives that resonate authentically with target audiences, whether through media relations, content creation, or social media management. A key part of its philosophy is that effective communications must be grounded in the client’s unique mission and audience, rather than generic templates. This means Project Social often works closely with clients to develop brand voice, messaging frameworks, and storytelling strategies that feel genuine and sustainable. The agency’s location in Vancouver, Canada, places it at the intersection of a thriving tech scene and a robust nonprofit community, allowing it to serve a diverse range of clients from local startups to national advocacy groups.

Services and Specialties

While Project Social’s services are tailored to each client, its core offerings typically include:

• Media relations and press outreach to secure earned coverage in relevant outlets
• Social media strategy, content creation, and community management across platforms
• Public relations and communications planning, including crisis communication support
• Brand development and narrative crafting for organizations and individuals
• Content marketing, including blog posts, newsletters, and thought leadership pieces
• Digital resource creation to help clients manage their own online presence

These services are designed to work together, ensuring that a client’s message is consistent across earned media, owned content, and social channels. Project Social’s expertise in media communications and social media & PR means it can handle both traditional press relations and modern digital engagement under one roof, which is particularly valuable for small teams that lack dedicated communications staff.

Who Benefits Most from Project Social

Project Social is particularly well-suited for nonprofits, small businesses, and professionals who need to amplify their impact but may not have the budget for a large agency retainer. Nonprofits often require help telling their story in a way that attracts donors, volunteers, or media attention, while small businesses in the consumer internet and information technology sectors benefit from building brand awareness and thought leadership. The agency also works with individual professionals—such as consultants, speakers, or founders—who want to establish themselves as authorities in their field through strategic PR and content. For any client in Vancouver or across Canada, Project Social offers a hands-on, collaborative approach that respects limited resources while delivering measurable results in visibility and reputation.