PROJET UP

Based in Montpellier, France, PROJET UP operates as an educational communications initiative rooted in the local academic landscape. Founded in 2018 at the ITIC (Institut des Techniques d’Information et de Communication) of Université Paul-Valéry Montpellier 3, the program is designed for first-year Information and Communication students (L1 Infocom). It functions as a practical training ground where students gain hands-on experience in public relations and communications while serving real clients. The agency is based at two main locations: the Du Guesclin campus in Béziers and the Route de Mende campus in Montpellier, reflecting its strong ties to the Occitanie region.

What PROJET UP Does

PROJET UP acts as an incubator for future communicators, bridging the gap between academic theory and professional practice. The program’s core mission is to help students discover and consolidate skills relevant to information and communication careers. Through its structure, students form several junior communication agencies, each working on real-world projects for local businesses, organizations, and non-profits. This model fosters teamwork, confidence, and practical expertise in areas such as community management, media relations, and campaign planning. PROJET UP emphasizes experiential learning, allowing students to apply classroom knowledge to tangible challenges, from developing social media strategies to crafting press releases and managing events.

Services and Specialties

As a student-run initiative, PROJET UP offers a range of services typical of a junior communications agency, tailored to the needs of small and medium-sized enterprises (SMEs) and local institutions in Montpellier and the broader Occitanie area. While specific service offerings are not detailed in the provided data, the program’s focus on communication and community management suggests capabilities in the following areas:

• Communication strategy development
• Community management and social media content creation
• Public relations and media outreach
• Event planning and coordination
• Content writing for blogs, newsletters, and press materials
• Branding and visual identity support
• Digital marketing basics, including SEO and analytics
• Internal communication and team-building activities

Who They Serve

PROJET UP primarily serves local businesses, associations, and public institutions in Montpellier and the Occitanie region that seek cost-effective communications support. Given its educational nature, the agency is particularly well-suited for organizations with limited budgets that still require professional assistance in building their brand presence or managing community engagement. The program also benefits from the supervision of university faculty, ensuring that client projects meet academic standards while providing students with valuable feedback. This setup makes PROJET UP a practical choice for startups, cultural venues, and non-profits looking to experiment with new communication strategies or refresh their outreach efforts.

Who PROJET UP Is a Good Fit For

PROJET UP is an excellent fit for small to medium-sized organizations in Montpellier and surrounding areas that need affordable, fresh perspectives on their communications. Local businesses, cultural institutions, and community groups that value collaboration with motivated students will find the agency’s approach beneficial. Additionally, companies interested in supporting educational initiatives or exploring innovative communication tactics can leverage PROJET UP’s youthful energy and academic rigor. However, clients requiring extensive, high-volume campaigns or specialized expertise beyond entry-level communications may need to look elsewhere. Overall, PROJET UP offers a unique opportunity to access emerging talent while contributing to the professional development of future communicators in France.