Prościej

Based in Gdynia, Poland, Prościej brings a highly specialized focus to the field of public relations and communications. Founded in 2021, the agency has built its reputation around the concept of communication simplification, helping organizations move away from jargon-heavy, complex language toward clear, accessible messaging. Rather than offering a broad suite of traditional PR services, Prościej concentrates on a single, powerful skill: making language work better for both businesses and their audiences. This niche expertise sets the agency apart in the Polish market and positions it as a valuable partner for any organization seeking to improve how it communicates internally and externally.

Applying the Principle of Simple Language

At the heart of Prościej’s approach is the belief that effective communication is simple communication. The agency’s short description captures this philosophy: “Prosty tekst to ten, który czytasz raz i wiesz, jaka jest intencja nadawcy” (Simple text is one you read once and know the sender’s intention). Prościej applies this principle across multiple areas, including brand development, customer service, e-commerce, and user experience (UX). By focusing on “prosty język” (simple language) and its deployment, the agency helps clients craft content that is not only easier to understand but also more persuasive and engaging. This methodology is particularly relevant for organizations dealing with complex information, such as those in the information technology and services sector, or businesses managing large-scale customer service operations. Through consulting, content creation, and training, Prościej teaches teams how to design simple, effective communication that reduces confusion and builds trust.

Core Services and Specialties

While Prościej’s service list is centered on communication simplification, the agency’s capabilities extend into several related areas. Based on its keywords and industry focus, the following are likely services Prościej offers to its clients:

• Communication simplification strategy and consulting
• Simple language (prosty język) deployment and training
• Brand development and brand voice refinement (Brand Pro)
• Content creation for customer service, e-commerce, and B2B communications
• Organizational language consulting and implementation (wdrażanie języka)
• User experience (UX) and customer experience (CX) writing
• Management consulting on communication processes

These services are not offered in isolation but are often integrated into broader projects. For example, a company looking to improve its customer service scripts might work with Prościej to simplify language, while also receiving guidance on how to train staff to maintain that simplicity. This holistic approach ensures that the changes are sustainable and embedded into the organization’s culture.

Who Prościej Works With

Prościej is a good fit for organizations that recognize the value of clear communication and are ready to invest in it. The agency’s expertise is especially relevant for companies in the business services, consumer internet, and e-commerce sectors, where customer-facing communication directly impacts experience and loyalty. B2B companies dealing with complex products or services can also benefit from Prościej’s ability to distill technical information into accessible language. Additionally, any organization undergoing a brand refresh or looking to improve internal communication—such as through organizational language changes—will find Prościej’s focused approach valuable. Based in Gdynia, Poland, the agency serves both local and national clients, with the flexibility to work on projects ranging from small-scale content audits to full-scale communication overhauls. For businesses tired of convoluted messaging and seeking a partner dedicated to making language work harder, Prościej offers a clear, practical path forward.