PRSSA USMP

PRSSA USMP, based in Miraflores, Peru, was founded in 2014 as a chapter of the Public Relations Student Society of America (PRSSA) at the Universidad de San Martín de Porres. The chapter was established to provide students with practical, hands-on experience in public relations and communications, bridging the gap between academic theory and professional practice. Located at 242 Avenida Tomas Marsano in the heart of Miraflores, Lima, the organization has grown to employ 46 staff members and serves as a vital training ground for future PR professionals in Peru.

Current Focus and Mission

Today, PRSSA USMP operates as a student-run firm that offers real-world public relations services while developing the next generation of communicators. The chapter focuses on leadership development, networking opportunities, and practical experience through its student-run firm, PR USMP. Guided by a management team including Valeria Bolaños Olivera as the General Coordinator of the Public Relations Area, the organization provides a supportive community that fosters relationships among peers and connects students with industry professionals. Its location in Miraflores, a business and cultural hub in Lima, gives members access to a dynamic professional environment.

Services and Specialties

PRSSA USMP offers a range of public relations and communications services that align with its educational mission. While the chapter primarily serves as a training platform, its student-run firm delivers practical support to clients. Based on the organization's keywords and industry focus, typical services include:

• Internal communication (comunicación interna) – helping organizations improve employee engagement and information flow.
• Corporate social responsibility (responsabilidad social) – developing and promoting CSR initiatives.
• Media relations (gestión con medios) – building and maintaining relationships with journalists and media outlets.
• Digital marketing (marketing digital) – creating online campaigns and managing social media presence.
• Public relations (relaciones públicas) – strategic communication planning and execution.
• Digital content creation (contenidos digitales) – producing engaging content for websites, blogs, and social platforms.

These services are delivered by students under professional supervision, ensuring clients receive fresh, innovative approaches while supporting the educational goals of PRSSA USMP. The chapter also offers professional development programs, internship listings, competitions, scholarships, and awards to its members.

Who Benefits from PRSSA USMP

PRSSA USMP is an excellent fit for organizations in Miraflores and across Peru seeking affordable, student-led public relations support. Businesses looking to enhance their internal communication, build media relationships, or develop digital content strategies can benefit from the chapter's services. Nonprofits and social enterprises may find particular value in its corporate social responsibility expertise. Additionally, the chapter serves as a talent pipeline for companies wanting to connect with emerging PR professionals. As part of a broader international network with chapters in Argentina, Colombia, and Mexico, PRSSA USMP brings global best practices to the local Peruvian market. For students, the organization is ideal for those pursuing careers in public relations and communications, offering hands-on experience and industry connections that enhance career prospects.