prSTEPS

prSTEPS is an independent public relations and communications agency based in Bucharest, Romania, founded in 2013. The firm specializes in serving technology companies, e-tailers, digital services providers, venture capital firms, and startups, bringing a focused expertise to the fast-paced tech and digital commerce sectors. With a team that has accumulated over 17 years of experience in communication and PR, prSTEPS positions itself as a strategic partner for businesses navigating complex B2B and B2C communication landscapes. The agency is also a member of the global #Convoy network, which provides international reach and collaboration opportunities.

Core Specialization and Strategic Approach

At the heart of prSTEPS’s work is a deep understanding of the technology and digital commerce industries. The agency’s approach is rooted in strategic storytelling, helping clients articulate their value propositions to specific audiences. Whether it is a software company launching a new product or an e-tailer expanding its market presence, prSTEPS develops communication plans that align with business objectives. The firm covers both B2B and B2C communication, tailoring messages for corporate stakeholders, retail customers, and end-users. This dual capability allows prSTEPS to manage complex campaigns that require both industry credibility and consumer appeal. The agency also emphasizes media relations, building and maintaining relationships with journalists and influencers to secure earned media coverage that supports brand awareness and reputation.

Services and Capabilities

prSTEPS offers a comprehensive suite of services designed to address the full spectrum of modern communication needs. The agency’s expertise spans strategic consulting, media campaigns, crisis and risk management, and internal communication. A strong focus on digital marketing includes social media management, content marketing, and online marketing, ensuring clients maintain a consistent and engaging presence across digital channels. Event management is another key offering, covering both physical and virtual events that facilitate stakeholder engagement and customer interaction. The agency also provides media training, personal branding, and CSR communication, helping leaders and organizations build trust and credibility. Below is a list of core services the agency typically provides:

• B2B & B2C communication strategy
• Media relations and press releases
• Crisis & risk management
• Brand identity and branding strategy
• Social media strategy and management
• Content marketing and strategic storytelling
• Event management and organization
• Internal communication and employee engagement
• Stakeholder engagement and corporate communication
• Media training and personal branding

These services are delivered with a focus on measurable outcomes, such as increased brand awareness, improved reputation, and effective stakeholder communication. prSTEPS’s team works closely with clients to understand their specific challenges and opportunities, developing customized solutions that reflect the unique context of each business.

Client Focus and Industry Fit

prSTEPS is best suited for technology-driven companies, including software and technology firms, digital commerce platforms, mobile and gadget brands, and investment-focused organizations such as venture capital firms and startups. The agency’s experience with these sectors means it understands the rapid pace of innovation, the importance of thought leadership, and the need for agile communication strategies. Clients in Romania and across Europe benefit from prSTEPS’s local market knowledge combined with its membership in the #Convoy network, which enables cross-border campaigns. The agency is particularly effective for businesses undergoing growth, launching new products, or facing reputational challenges. Companies seeking a partner that can manage both strategic consulting and tactical execution—from media campaigns to event organization—will find prSTEPS a reliable choice. Based in Bucharest, Romania, the agency serves clients locally and internationally, offering a blend of independence, specialized expertise, and a collaborative approach to public relations and communications.