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PURPLE

PURPLE is a public relations agency based in London (founded 1997).

London Founded 1997 501+ employees

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About PURPLE

Founded in 1997, PURPLE has established itself as a specialist communications agency with a strong focus on the luxury sector. Headquartered in London, United Kingdom, the agency has grown from a boutique operation into a global consultancy with additional offices in New York and Los Angeles. With over 25 years of experience, PURPLE combines deep industry knowledge with a modern, data-driven approach to brand storytelling. The agency’s expertise spans fashion, beauty, lifestyle, travel, and hospitality, making it a notable player in the luxury communications space.

Specialist Expertise in Luxury Branding and Lifestyle

PURPLE’s core strength lies in its ability to craft and execute campaigns for high-end brands. The agency focuses on luxury branding, media strategy, and brand positioning, working with clients to align their business objectives with cultural trends. This approach is particularly evident in sectors like fashion, beauty, and hospitality, where PURPLE has developed a reputation for creating media campaigns that resonate with discerning audiences. The agency also emphasizes sustainability and cultural fluency, integrating these elements into its work for brands that value responsible growth. By leveraging its network of luxury influencer partnerships, PURPLE helps clients build authentic connections within the premium market.

Integrated Services and Digital Capabilities

PURPLE offers a comprehensive suite of services that extend beyond traditional public relations. The agency’s offerings include media relations, social media management, event management, and creative brand strategy. Additionally, PURPLE provides specialized services such as property branding, VIP experiences, and media buying, catering to the unique needs of luxury brands. The agency’s digital capabilities are particularly strong, with a focus on social media management and digital campaigns that drive engagement. PURPLE also offers consulting services for brand development and market positioning, helping clients navigate the competitive luxury sector. Below is a list of core services the agency typically provides:

  • Media relations and publicity campaigns
  • Social media management and influencer partnerships
  • Event management and VIP experiences
  • Luxury branding and brand positioning
  • Media buying and media strategy
  • Creative branding and brand development
  • Property branding for hospitality and hotels
  • Sustainability-focused communications

Notable Clients and Industry Reach

PURPLE’s client roster reflects its expertise in high-profile luxury brands. The agency has worked with Calvin Klein, Donna Karan, and Ian Schrager’s St. Martins Lane hotel, among others. These partnerships highlight PURPLE’s ability to serve both fashion and hospitality sectors effectively. The agency also collaborates with emerging talent and established names in music, art, and design, demonstrating a broad cultural fluency. With a team of between 100 and 249 staff members across its three offices, PURPLE is positioned as a mid-sized global agency that can handle complex, multi-market campaigns while maintaining a boutique feel.

For brands seeking a partner with deep roots in the luxury market and a proven track record in London and beyond, PURPLE offers a balanced mix of heritage and innovation. The agency is particularly well-suited for companies in fashion, beauty, travel, and hospitality that require sophisticated media campaigns, strategic brand positioning, and a strong digital presence. Whether launching a new product or reinforcing an established brand identity, PURPLE’s integrated approach makes it a reliable choice for those navigating the competitive luxury communications landscape.

Key facts

  • Team size: 501+ employees
  • Headquarters: London, United Kingdom
  • Address: London United Kingdom
  • SIC codes: 7389

Keywords & focus

Topics and areas PURPLE works with.

  • public relations
  • fashion
  • beauty
  • lifestyle
  • travel
  • restaurants
  • digital
  • public relations & communications services
  • property branding
  • vip experiences
  • event management
  • social media management
  • luxury branding
  • media campaigns
  • brand positioning
  • luxury communications
  • brand development
  • global agency
  • boutique agency
  • consulting
  • luxury influencer partnerships
  • luxury market
  • media buying
  • luxury sector marketing
  • hospitality & hotels
  • publicity campaigns
  • luxury branding campaigns
  • sustainability
  • creative branding
  • media strategy
  • +121 more

Technologies

Outlook, Microsoft Office 365, Amazon AWS, Netlify, Slack, Vimeo, Mobile Friendly, Google Analytics, Adobe Media Optimizer, Cedexis Radar, Google Tag Manager, Sage 50, Sage Intacct, Planful, Microsoft Excel, Microsoft PowerPoint, React, Next.js, Launchmetrics, Unreal Engine, Microsoft Office, Azure Blueprints, Niagara Framework, Lumen5, Horde, Zen Planner, Gubagoo, Snowflake, AWS Trusted Advisor,...

Industries served by PURPLE

PURPLE works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about PURPLE

Common questions and answers about PURPLE, their services, location, and how to work with them.

Where is PURPLE located?
PURPLE is headquartered in London.
What services does PURPLE offer?
PURPLE offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does PURPLE serve?
PURPLE serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is PURPLE a verified PR agency?
PURPLE is listed on Online PR. Verification status is shown on their profile.
How can I contact PURPLE?
You can visit their website at http://www.purplepr.com
How many reviews does PURPLE have?
PURPLE has 0 client reviews with an average rating of 0.0 out of 5.
When was PURPLE founded?
PURPLE was founded in 1997.

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