Relacional

Founded in 2017 in Quito, Ecuador, Relacional emerged from a straightforward observation: that many organizations in the region were struggling to bridge the gap between complex communication challenges and practical, measurable solutions. The agency was built on the premise that effective communication doesn't need to be convoluted. With a team that combines human expertise and technological resources, Relacional set out to create a consultancy model that prioritizes clarity and results over jargon and theory.

Current Focus and Philosophy

Today, Relacional operates as a full-service communications consultancy based at 106 Avenida America in Quito, Pichincha. The agency describes its approach as making the complex simple, a philosophy that permeates its work across corporate communications, branding, and digital marketing. What distinguishes Relacional in the Ecuadorian market is its status as the only consultancy in the country licensed to use specialized software for social media and web traffic analysis. This technical capability, combined with a methodology developed in-house, allows the firm to offer data-driven solutions that are both effective and efficient. The agency's work spans from traditional advertising (ATL) and below-the-line (BTL) campaigns to political communication and public opinion studies, reflecting a broad but integrated understanding of how messages move through society.

Services and Specialties

Relacional's service offering is built around the idea that communication is a strategic function, not just a tactical one. The agency provides a range of services designed to help organizations build stronger connections with their audiences, whether through brand strategy, digital campaigns, or organizational leadership development. While the agency does not publish a fixed list of services, its expertise and keywords suggest a comprehensive suite of capabilities:

• Corporate communication and public relations
• Brand strategy, development, and implementation
• Digital marketing and e-commerce solutions
• Advertising campaigns (ATL and BTL)
• Social media management and web traffic analysis (using licensed software)
• User experience (UX) design and digital campaign execution
• Political communication and public opinion research
• Organizational leadership coaching and executive training
• Lovemarks insights and brand love development

This range reflects an agency that understands communication as a holistic discipline. Rather than treating advertising, digital marketing, and public relations as separate silos, Relacional integrates them into a cohesive strategy. The inclusion of coaching and organizational leadership services also suggests a focus on internal communication and culture, helping clients align their people with their brand promise.

Who Benefits from Relacional's Approach

Relacional is a strong fit for organizations in Quito and across Ecuador that are looking for a consultancy that combines strategic thinking with practical execution. Its clients are likely to be companies and institutions that recognize the value of data-informed communication but also need hands-on support in implementation. The agency's expertise in political communication and public opinion studies makes it particularly relevant for political campaigns, government entities, and NGOs operating in the region. At the same time, its focus on branding, digital marketing, and e-commerce appeals to businesses in the private sector, from startups to established brands. Relacional's emphasis on making complex things simple means it is especially suited for organizations that have previously found communication consulting to be abstract or difficult to apply. By offering a clear methodology and measurable tools, the agency helps clients move from confusion to confidence in their communication efforts. For any organization in Ecuador seeking a partner that can navigate both the strategic and technical dimensions of modern communication, Relacional provides a grounded, results-oriented option.