Related
Related is a public relations agency based in Aarhus (founded 2003).
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About Related
Based in Aarhus, Denmark, Related has operated from the heart of the Central Denmark Region since 2003. The agency’s location in Aarhus—Denmark’s second-largest city and a growing hub for tourism, lifestyle, and creative industries—places it at the center of Nordic market dynamics. From its office at 7 Immervad, Related has developed a specialized focus on tourism and lifestyle, serving brands that want to connect with audiences across Denmark, Sweden, Norway, Finland, and Iceland. The agency’s longevity in the market reflects a steady evolution from a traditional PR firm to a data-informed partner for destination marketing and corporate communications.
What Related Does
Related describes itself as a full-service agency for the tourism and lifestyle sectors in the Nordics. Its core offering combines public relations, marketing, data insights, and sales activities. The agency’s work spans strategic public relations, corporate communication, media relations, content marketing, and copy writing. It also handles social media management, influencer marketing, and content production—including events, press meetings, and press visits. A distinguishing feature is its use of a proprietary market intelligence tool called Travellyze, which integrates quantitative surveys with publicly available statistics. This tool supports the agency’s approach to tourism strategy, market segmentation, and visitor behavior analysis, allowing Related to offer data-driven recommendations rather than relying solely on creative intuition.
Services and Specialties
Related’s service offering is tailored to the specific needs of tourism and lifestyle clients in the Nordics. The agency’s expertise includes:
- Strategic public relations and corporate communication
- Technology PR and media relations
- Content marketing and copy writing
- Social media management and influencer campaigns
- Destination branding and regional marketing
- Tourism data analytics and market research
- Visitor behavior analysis and ROI measurement
- Quantitative surveys and campaign reporting
- Trend forecasting and market segmentation
- Influencer activations in travel and tourism
These services are delivered through a flexible, creative approach that prioritizes measurable outcomes. Related’s work in influencer marketing, for example, often involves designing and executing influencer campaigns specifically for travel and tourism clients, with a focus on generating authentic engagement and tracking performance through campaign reporting.
Who They Serve
Related primarily works with brands, destinations, and organizations in the tourism and lifestyle sectors across the Nordics. The agency’s client base includes tourism boards, regional marketing bodies, hotels, travel companies, and lifestyle brands that want to expand their reach in Denmark, Sweden, Norway, Finland, and Iceland. By concentrating on these industries, Related has built deep knowledge of visitor behavior, market segmentation, and destination branding. The agency’s use of Travellyze allows it to provide client-specific insights, such as understanding which traveler segments are most likely to visit a destination or how to adjust marketing strategies based on trend forecasting. This specialization makes Related a practical choice for organizations that need more than general PR—they require data-informed strategies to navigate the competitive Nordic tourism market.
Who Related Is a Good Fit For
Related is well-suited for tourism boards, destination marketing organizations, and lifestyle brands that operate in or want to enter the Nordic market. The agency’s combination of PR, data analytics, and influencer marketing makes it a strong partner for clients that value measurable outcomes and strategic planning. Because Related’s expertise is concentrated in tourism and lifestyle, it can offer tailored solutions that generalist agencies may not provide. Organizations looking for a specialized agency with a long track record in Aarhus, Denmark, and a focus on Nordic markets will find Related’s approach both practical and data-driven.
Key facts
- Team size: 11-50 employees
- Headquarters: 7 Immervad, Aarhus, Central Denmark Region, Denmark, 8000
- Address: 7 Immervad , Aarhus Central Denmark Region Denmark 8000
- SIC codes: 7311
Keywords & focus
Topics and areas Related works with.
- strategic public relations
- technology pr
- tourism
- corporate communication
- content marketing
- media relations
- copy writing
- social media
- public relations
- influencer marketing
- destination branding
- content production
- events
- press meetings
- press visits
- influencer campaigns
- public relations & communications services
- visitor behavior
- roi measurement
- quantitative surveys
- tourism strategy
- market segmentation
- regional marketing
- brand development
- influencer campaigns for tourism
- tourism data analytics
- market research
- influencer activations in travel
- campaign reporting
- trend forecasting
- +79 more
Technologies
Outlook, MailChimp SPF, DigitalOcean, Google Tag Manager, Nginx, MailChimp, Mobile Friendly, WordPress.org, CookieYes, Google Analytics, Linkedin Marketing Solutions
Industries served by Related
Related works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Aarhus
If you are looking for alternatives or more options in Aarhus, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Related
Common questions and answers about Related, their services, location, and how to work with them.
- Where is Related located?
- Related is headquartered in Aarhus.
- What services does Related offer?
- Related offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Related serve?
- Related serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Related a verified PR agency?
- Related is listed on Online PR. Verification status is shown on their profile.
- How can I contact Related?
- You can visit their website at http://www.related.dk
- How many reviews does Related have?
- Related has 0 client reviews with an average rating of 0.0 out of 5.
- When was Related founded?
- Related was founded in 2003.
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