Relish PR

Based in London, United Kingdom, Relish PR was founded in 2007 and has built a focused reputation as a specialist public relations consultancy dedicated to the premium wine and spirits sector. In a crowded market where many agencies claim broad expertise, Relish PR distinguishes itself by concentrating exclusively on drinks brands—particularly those with a boutique, artisanal, or ultra-premium positioning. The agency's London base places it at the heart of the UK's vibrant drinks trade, giving it access to a dense network of journalists, sommeliers, buyers, and influencers who shape the conversation around wine, spirits, and sake.

What Relish PR Does

Relish PR provides a full suite of public relations and communications services tailored to the wine and spirits industry. Their work is grounded in brand storytelling, leveraging deep industry contacts to secure product publicity and enhance brand visibility across trade and consumer media. The agency specializes in crafting narratives that resonate with both established connoisseurs and emerging audiences, particularly around themes like sustainability, organic production, and the low- and no-alcohol movement. They also offer social media management and content creation, helping brands maintain a consistent and engaging presence across digital platforms. For a specialist agency of this size, Relish PR's approach is hands-on and relationship-driven, often working closely with founders and marketing teams to align messaging with brand values.

Who They Serve

Relish PR's client portfolio reflects a clear focus on premium, often family-owned, estates and producers from key wine and spirits regions. Current clients include Black Chalk Wine from Hampshire, Champagne Bruno Paillard, Château des Sarrins from Provence, Domaine Bousquet from Argentina, the London Wine Fair, and ZONIN1821 UK. This mix spans Old World and New World producers, Champagne, organic and sustainable wines, and a major industry event. Past clients have included some of the most recognizable names in the drinks world: Moët Hennessy Estates & Wines (representing Cloudy Bay, Cape Mentelle, Terrazas de los Andes, and Numanthia), Krug, Ruinart, Vergelegen, Domaine Paul Mas, and Diageo's Blossom Hill. On the spirits and sake side, they have worked with Belvedere Vodka, Whitley Neill Gin, Gin Mare, Elements Eight Rum, and Akashi Tai Sake. Hospitality clients have included Tragus Holdings (Café Rouge, Belgo, Bella Italia) and The Vineyard at Stockcross. This breadth shows Relish PR's ability to serve both large luxury conglomerates and smaller, independent producers.

Expertise and Service Offerings

Relish PR's expertise is built on decades of collective experience in the drinks trade, giving them a nuanced understanding of market trends, regulatory environments, and the specific challenges facing premium beverage brands. Their services are designed to move beyond simple press release distribution, focusing instead on strategic brand positioning and long-term market visibility. Typical offerings include:

• Brand positioning and messaging strategy for premium and ultra-premium drinks
• Product publicity and media relations (trade, consumer, and lifestyle press)
• Content creation, including press materials, feature pitches, and digital assets
• Social media management and influencer engagement
• Event management and sponsorship activation (e.g., London Wine Fair)
• Crisis communications and reputation management for drinks brands
• Specialist support for sustainability, organic, and low- & no-alcohol positioning
• Market entry and brand launch campaigns for UK and international producers

For brands looking to build or refresh their presence in the UK market—or to connect with the influential London drinks scene—Relish PR offers a focused, knowledgeable alternative to generalist agencies. Their track record with both heritage Champagne houses and innovative New World producers suggests they are particularly well-suited to brands that value authenticity, craftsmanship, and a clear point of difference. Whether you are an organic winemaker in Argentina, a sake brewer in Japan, or a luxury spirits distiller, Relish PR brings the specialist network and storytelling skills needed to stand out in a competitive category.