Rizoma Comunicação e Arte

Based in Belo Horizonte, the capital of Minas Gerais, Brazil, Rizoma Comunicação e Arte was founded in 2018 by Bia França and Letícia Leiva, two professionals with backgrounds in both the arts and communications. Belo Horizonte has a vibrant and growing cultural scene, with a strong network of museums, galleries, theaters, and independent artists. It is within this context that Rizoma Comunicação e Arte has built its practice, focusing on the intersection of communication and cultural production. The agency's name, "Rizoma," is a concept borrowed from the philosophers Deleuze and Guattari, reflecting a non-hierarchical, interconnected approach to communication—an idea that aligns well with the collaborative and networked nature of the arts world.

Services and Specialties

Rizoma Comunicação e Arte offers a range of communication services tailored specifically for the arts and culture sector. The agency’s work is rooted in the understanding that cultural projects require nuanced storytelling and targeted outreach, not just standard press releases. Their service offerings are designed to cover the full spectrum of communication needs for artists, cultural institutions, and event organizers. Based on their stated expertise and the keywords associated with their work, the agency’s core services include:

• Assessoria de imprensa (press office and media relations)
• Gestão de redes sociais (social media management)
• Produção de conteúdo (content production, including text, image, and video)
• Planejamento estratégico de comunicação (strategic communication planning)
• Plano de mídia (media planning and buying)
• Divulgação de eventos (event promotion and publicity)

These services are not applied generically. Rizoma Comunicação e Arte approaches each client with a tailored strategy, recognizing that a visual artist’s needs differ from those of a theater company or a music festival. The agency’s founders bring a dual perspective: they understand the creative process from the inside, and they know how to translate that into effective communication strategies for diverse audiences.

Who They Serve and Their Approach

The agency primarily serves clients in the cultural and artistic sectors. This includes individual artists, galleries, museums, cultural centers, production companies, and event organizers. Given their location in Belo Horizonte, they are well-positioned to work with local and regional cultural initiatives, though their services can extend to national projects. Rizoma Comunicação e Arte is particularly suited for clients who value a collaborative, hands-on approach. The founders, Bia França and Letícia Leiva, are directly involved in each project, ensuring that the communication strategy is aligned with the client’s artistic vision and goals. They emphasize the importance of building genuine relationships with journalists, influencers, and the public, rather than relying on mass, impersonal tactics.

Expertise in the Local and Cultural Context

Operating from Belo Horizonte, Rizoma Comunicação e Arte has developed a deep understanding of the local media landscape and cultural ecosystem. They know which journalists cover the arts, which social media channels are most effective for different cultural niches, and how to position a project within the broader cultural calendar of the city and state. Their expertise in "plano de mídia" (media planning) is particularly valuable for clients who need to allocate limited budgets effectively across paid, earned, and owned media. The agency’s background in the arts also means they are skilled at crafting narratives that resonate emotionally and intellectually, whether for a gallery opening, a film release, or a public art installation. This combination of local knowledge and sector-specific expertise makes them a reliable partner for anyone looking to communicate cultural projects in Brazil.

Rizoma Comunicação e Arte is a good fit for artists, cultural producers, and organizations in Belo Horizonte and beyond who need a communication partner that truly understands the arts. They are best suited for clients who value strategic thinking, creative storytelling, and a personal, dedicated service. If you are looking for a PR agency that can help your cultural project gain visibility while respecting its unique identity, Rizoma Comunicação e Arte offers a thoughtful, grounded alternative to larger, more generic firms.