Rock Paper Scissors, Inc.
Rock Paper Scissors, Inc. is a public relations agency based in Bloomington (founded 1999).
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About Rock Paper Scissors, Inc.
Founded in 1999, Rock Paper Scissors, Inc. emerged from a simple observation: the worlds of technology and music were colliding, but few agencies knew how to tell that story. Based in Bloomington, Indiana, United States, the firm began by helping early music-tech companies explain their innovations to a skeptical press. Two decades later, that founding insight has expanded into a broader mission—representing companies at the intersection of creativity and technology, from music and media tech to sports, wellness, and gaming tech.
From Music Tech to Multi-Sector Expertise
Rock Paper Scissors, Inc. has grown alongside the industries it serves. While music technology remains a core specialty—the agency has represented everything from digital audio workstations to crowdfunding campaigns for new instruments—its roster now spans creator tech, media tech, sports tech, wellness tech, and gaming tech. This breadth allows the firm to apply lessons learned in one sector to another, whether that means translating complex B2B software for trade media or crafting consumer-facing campaigns for hardware launches. The agency's longevity in Bloomington, a city known for its vibrant arts scene and tech talent, gives it a unique vantage point: far enough from coastal hype to maintain perspective, yet deeply connected to national media and industry events.
Services and Approach
Rock Paper Scissors, Inc. offers a full suite of communications services designed to move clients from obscurity to influence. Their work typically begins with strategic counsel—understanding a company's market position, revenue goals, and key messages—before moving into execution. Core capabilities include:
- Media relations and press outreach targeting technology, business, and entertainment outlets
- Executive profile building, including thought leadership articles and speaking placements
- Event planning and promotions for conferences, product launches, and trade shows
- Social media strategy and content creation for LinkedIn, Twitter, and niche platforms
- Crowdfunding campaign support, from press releases to influencer partnerships
- Lead generation and marketing automation integrated with PR campaigns
- Web development and digital asset creation for campaign landing pages
What distinguishes Rock Paper Scissors, Inc. is its insistence on measurable outcomes. Rather than simply counting media impressions, the agency ties its work to concrete business results: leads generated, deals closed, investment raised. This focus on ROI has helped the firm retain clients through multiple funding rounds and product cycles. The team, led by Founder & CEO Dmitri and COO Allison, includes specialists in music innovation, technology PR, and entertainment tech who understand the nuances of pitching to editors at outlets like the New York Times, Wired, and Billboard.
Who Benefits from Their Work
Rock Paper Scissors, Inc. is best suited for companies that operate at the intersection of technology and culture. Ideal clients include early-stage startups preparing for a product launch or crowdfunding campaign, established tech firms seeking to reposition themselves in a crowded market, and nonprofits or industry associations looking to build awareness around a conference or initiative. The agency is particularly effective for B2B companies in music tech, media tech, and creator tech that need to explain complex value propositions to both trade press and potential partners. Because of its experience with industry revenue trends and market positioning, Rock Paper Scissors, Inc. also works well with companies planning to raise capital or pursue strategic acquisitions. For organizations that value a collaborative, results-driven partner rooted in the Midwest but with national reach, this Bloomington-based firm offers a compelling combination of creative firepower and business acumen.
Key facts
- Team size: 51-200 employees
- Headquarters: 511 W 4th St, Bloomington, Indiana, United States, 47404
- Address: 511 W 4th St , Bloomington Indiana United States 47404
- Annual revenue: 1200000
- SIC codes: 7389
Keywords & focus
Topics and areas Rock Paper Scissors, Inc. works with.
- innovation
- event planning
- media relations
- publicity
- marketing
- music technology
- world music
- technology pr
- social media
- promotions
- conferences
- public relations
- executive profile building
- communications
- public relations & communications services
- crowdfunding campaigns
- pr for tech companies
- web development
- lead generation
- content creation
- media tech
- marketing services
- music tech
- music innovation
- marketing automation
- entertainment tech
- press outreach
- b2b
- public relations agencies
- industry revenue trends
- +44 more
Technologies
Gmail, Google Apps, Microsoft Office 365, Active Campaign, Etix, Cedexis Radar, reCAPTCHA, Adobe Media Optimizer, Mobile Friendly, Google Tag Manager, Vimeo, Squarespace ECommerce, Facebook Custom Audiences, Facebook Login (Connect), Facebook Widget, Linkedin Marketing Solutions, YouTube, Typekit, Android, AI, Circle, Remote
Industries served by Rock Paper Scissors, Inc.
Rock Paper Scissors, Inc. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Bloomington
If you are looking for alternatives or more options in Bloomington, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Rock Paper Scissors, Inc.
Common questions and answers about Rock Paper Scissors, Inc., their services, location, and how to work with them.
- Where is Rock Paper Scissors, Inc. located?
- Rock Paper Scissors, Inc. is headquartered in Bloomington.
- What services does Rock Paper Scissors, Inc. offer?
- Rock Paper Scissors, Inc. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Rock Paper Scissors, Inc. serve?
- Rock Paper Scissors, Inc. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Rock Paper Scissors, Inc. a verified PR agency?
- Rock Paper Scissors, Inc. is listed on Online PR. Verification status is shown on their profile.
- How can I contact Rock Paper Scissors, Inc.?
- You can visit their website at http://www.rockpaperscissors.biz
- How many reviews does Rock Paper Scissors, Inc. have?
- Rock Paper Scissors, Inc. has 0 client reviews with an average rating of 0.0 out of 5.
- When was Rock Paper Scissors, Inc. founded?
- Rock Paper Scissors, Inc. was founded in 1999.
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