Rolling Words

Founded in 2016 by Lourdes Díaz, Rolling Words was created with a clear purpose: to identify and nurture both emerging and established literary talent, offering them exclusive, personalized representation. The agency was born from a belief that great stories deserve to be told in the most compelling way possible, and that the most impactful narratives often require a multi-format approach. From its base in Barcelona, Spain, Rolling Words set out to bridge the gap between traditional literary representation and the evolving media landscape, where a single story might find its truest expression not only in a book, but also on a screen, through a podcast, or in a documentary.

Current Focus and Core Philosophy

Today, Rolling Words operates as a full-spectrum public relations and communications agency with a distinct literary and talent representation focus. The agency’s core philosophy revolves around the idea that stories need to “roll” through different formats to discover their best home. This means actively translating words into audiovisual projects, including television, film, documentaries, and podcasts. Rather than simply managing a client’s book deal, Rolling Words works to position its authors and talent across multiple media channels, ensuring their narratives reach the widest possible audience. This multi-format approach sets Rolling Words apart in the Barcelona communications scene, as it combines traditional PR services with a dynamic, cross-platform strategy that is increasingly essential in today’s fragmented media environment.

Services and Specialties

While Rolling Words is best known for its literary agency and talent representation work, its service offering naturally extends into broader public relations and communications. Based on the agency’s stated keywords and industry focus, the following are core areas of expertise:

• Literary agency services (agencia literaria): scouting, representing, and managing the careers of both new and established writers.
• Literary production (productora literaria): developing book concepts, coordinating with publishers, and overseeing the production process from manuscript to finished work.
• Talent representation (representacion de talentos): providing strategic career management for authors, screenwriters, and other creative professionals.
• Multi-format storytelling: adapting literary works for television, film, documentary, and podcast formats.
• Media relations and publicity: securing press coverage, arranging interviews, and building media relationships for clients.
• Brand and narrative development: helping clients craft and refine their public persona and story across all platforms.

These services are delivered with a hands-on, personalized approach that reflects Rolling Words’ origins as a boutique agency. The team in Barcelona works closely with each client to understand their unique voice and career goals, then builds a tailored communications strategy that leverages the full range of available media formats.

Who Benefits from Rolling Words

Rolling Words is an ideal partner for writers, authors, and creative talents who are looking for more than just a traditional literary agent. It is particularly well-suited for those with stories that have the potential to transcend the page—whether that means a novel that could become a film, a memoir suited for a documentary, or a non-fiction project that would thrive as a podcast series. The agency also serves established authors seeking to expand their reach into new media and emerging talents who need strategic guidance to build a sustainable career. For anyone based in or working with the Barcelona, Spain creative community, Rolling Words offers a unique blend of local insight and multi-format expertise that can help turn a good story into a lasting public presence. The agency’s dedication to finding the right format for each narrative makes it a valuable resource for those who believe their work has more to say—and more ways to be heard.