Rooster.

Based in London, United Kingdom, Rooster. is an independent PR and communications agency that has been operating from its Borough Road headquarters since 1999. The agency sits within a highly competitive London market, where agencies vie for attention across consumer, corporate, and specialist sectors. Rooster. has carved out a distinct position by focusing on results-driven campaigns that blend traditional media relations with digital and experiential tactics. With a team of fewer than 50 staff and annual revenues around $5.3 million, the agency maintains a boutique feel while serving a diverse client base that includes travel, property, and technology brands.

Services and Specialties

Rooster. offers a broad range of integrated communications services, with a particular strength in consumer PR and creative campaigns. The agency's approach combines press office support, media events and press launches, digital communications, and social media management to build brand visibility and engagement. They also provide corporate PR, B2B PR, and issues management, making them a versatile partner for organizations needing both proactive and reactive communications support. A notable area of expertise is travel and tourism PR, where Rooster. has executed high-impact campaigns for destinations like El Gouna and clients such as Flight Centre and St. Kitts Tourism Authority. The agency also handles food and drink PR, property PR, and charity PR, often working with lifestyle and consumer brands to create newsjacking opportunities and media partnerships. Their service list includes:

• Consumer PR and creative campaigns
• Travel and tourism marketing
• Corporate PR and B2B communications
• Social media and influencer marketing
• Digital communications and online PR
• Media events, press launches, and experiential campaigns
• Issues management and crisis communications
• Media training and copywriting
• Brand partnerships and representation
• Sustainability PR

Industries and Client Work

Rooster. works across multiple sectors, but their strongest footprint lies in travel, property, lifestyle, and technology. The agency has a track record of delivering campaigns that generate measurable media coverage and consumer engagement. For instance, they promoted El Gouna as a golf destination and launched "Save to Buy" for first-time homebuyers, demonstrating their ability to tailor messaging for specific audiences. Other notable clients include China Airlines, where Rooster. likely handled travel marketing and press relations. The agency's experience in food and drink PR and restaurant PR suggests they also work with hospitality brands seeking to build reputation and drive footfall through media events and digital campaigns. Their work in charity PR indicates a capacity for cause-related storytelling and community engagement.

Reputation and Awards

Rooster. has earned recognition at industry awards such as the Travel Marketing Awards and the CIPR Consumer Relations Campaign Awards, underscoring their expertise in consumer-focused communications. The agency's founder, Henry Hemming, established Rooster. in 1999, and the firm has since built a reputation for innovative storytelling and high-impact campaigns. While Rooster. does not position itself as a market leader, its consistent award wins and long-standing client relationships suggest a reliable and creative partner. The agency's London base gives it access to a wide network of media contacts and industry influencers, which benefits clients seeking coverage in national and international outlets.

Who Is a Good Fit for Rooster.

Rooster. is a good fit for organizations looking for an independent agency with a hands-on approach and a focus on measurable outcomes. The agency suits brands in the travel, property, lifestyle, and technology sectors that need integrated PR, social media, and experiential campaigns. Companies seeking a partner for media training, issues management, or corporate communications will also find value in Rooster.'s services. Because of their experience with both B2B and B2C audiences, the agency can adapt to different communication needs. However, potential clients should note that Rooster. operates with a relatively small team, which may limit capacity for very large-scale or global campaigns. For businesses that value creative storytelling, strong media relations, and a collaborative partnership, Rooster. offers a solid option in the London market.