RR Public Relations, Inc.

RR Public Relations, Inc. (RRPR) is a full-service public relations firm based in Chicago, United States. Founded in 2003 by Susie Riskind, the agency has built a solid reputation for delivering measurable media results and tailored communications strategies. With a diverse client roster that spans national and international brands—including hospitality, tourism, and consumer-focused businesses—RRPR focuses on bridging the gap between its clients and their target audiences through strategic storytelling and media engagement.

Specialized Industry Focus

RR Public Relations, Inc. concentrates its expertise on the consumer internet, information technology, and broader consumer sectors. This specialization allows the agency to craft campaigns that resonate with modern, digitally-savvy audiences. Whether promoting a ski resort, a seafood restaurant, or a regional tourism board, RRPR brings a deep understanding of how to position brands within competitive, fast-moving markets. The agency’s experience with clients like Shaw's Crab House, Telluride Ski Resort, and Loire Valley demonstrates its ability to handle both local and international consumer-facing brands.

Core Services and Capabilities

RRPR offers a comprehensive suite of public relations and communications services designed to meet the specific needs of its clients. While the agency tailors its approach to each account, its core offerings typically include:

• Media pitching and media relationship management
• Writing and production of marketing materials (press releases, bylined articles, case studies)
• Social media strategy and content development
• Public relations & communications services (crisis communication, brand messaging, thought leadership)
• Customizable public relations campaigns aligned with business goals

These services are built around the agency’s strength in securing high-impact media coverage. RRPR’s team leverages established relationships with journalists and editors across consumer, lifestyle, and technology beats to place stories that drive awareness and credibility.

Methodology and Approach

RR Public Relations, Inc. distinguishes itself through a hands-on, results-oriented methodology. Rather than applying a one-size-fits-all strategy, the agency assesses each client’s unique position, target audience, and competitive landscape before designing a customized plan. This approach often begins with a deep dive into the client’s narrative, followed by strategic media mapping and proactive pitching. RRPR emphasizes exceeding client expectations by amassing tangible media results—whether that means securing coverage in top-tier outlets, increasing social engagement, or generating leads through earned media. The firm’s reputation for reliability and creativity has made it a trusted partner for brands that value consistent, high-quality PR support.

Location and Market Presence

Operating from its headquarters in Chicago, Illinois, RRPR benefits from being based in one of the United States’ most dynamic media and business hubs. Chicago’s central location provides access to a wide range of national media contacts and industry events, while also allowing the agency to serve clients across the country and internationally. The team’s proximity to key markets in the Midwest and beyond helps facilitate timely media relations and on-the-ground support for clients with diverse geographic footprints.

Who Should Consider RR Public Relations, Inc.

RRPR is a strong fit for consumer-focused brands, technology companies, and tourism or hospitality organizations that need a reliable, full-service PR partner. The agency is particularly well-suited for businesses that value personalized attention, strategic media placement, and a collaborative working relationship. Whether a startup seeking to build its first PR program or an established brand looking to refresh its communications strategy, RR Public Relations, Inc. offers the experience and flexibility to deliver results without the overhead of a large, impersonal agency.