Sally Spaulding Public Relations

Founded in 2016, Sally Spaulding Public Relations is an independent agency based in Boise, United States, that focuses primarily on the travel and tourism sector. The firm works with a range of clients, from boutique hotels and regional tourism boards to destination marketing organizations and experience-driven hospitality brands. By concentrating on this niche, the agency has developed a deep understanding of how to tell compelling stories that resonate with travelers, media, and industry influencers alike.

How the Agency Helps Clients

Sally Spaulding Public Relations positions itself as a strategic partner for travel and tourism organizations seeking to build brand awareness, drive bookings, and cultivate long-term media relationships. The agency’s approach is rooted in narrative development—helping clients identify the unique angles, cultural contexts, and human-interest stories that set their destinations or properties apart. Whether it’s a new hotel opening, a regional tourism campaign, or a sustainable travel initiative, the team works to secure meaningful coverage in travel publications, lifestyle media, and local outlets. The agency also emphasizes measurable outcomes, tracking media impressions, share of voice, and referral traffic to ensure that public relations efforts align with broader business goals.

Core Services

While the agency’s primary offering is public relations and communications, its expertise in the travel and tourism space means it delivers a tailored set of services designed to meet the specific needs of that industry. Based on the sectors it serves, likely capabilities include:

• Media relations and press outreach for travel and hospitality brands
• Influencer and blogger familiarization trips (fam trips)
• Press release writing and distribution for new openings or events
• Crisis communications for travel-related incidents or reputation management
• Content creation for travel guides, itineraries, and brand storytelling
• Social media strategy and engagement for destination marketing
• Event planning and media launch events
• Thought leadership and executive visibility for tourism leaders

Location and Market Focus

Headquartered in Boise, Idaho, Sally Spaulding Public Relations benefits from a central location in the United States that offers both a strong local network and the ability to serve clients across the country. Boise’s growing status as a hub for outdoor recreation and regional tourism aligns naturally with the agency’s specialization. The team’s familiarity with the Intermountain West and Pacific Northwest markets provides an advantage for clients targeting domestic travelers, while their broader national media relationships allow them to secure coverage in top-tier travel outlets. The agency’s independence means it can remain agile, adapting campaigns to shifting travel trends, seasonal demands, and emerging destinations without the constraints of larger corporate structures.

Sally Spaulding Public Relations is a strong fit for travel and tourism businesses—such as hotels, resorts, tour operators, and destination marketing organizations—that want a dedicated, boutique agency with deep industry knowledge. Clients who value hands-on attention, authentic storytelling, and a focus on measurable media results will find the agency well-suited to their needs. While the firm’s core strength lies in travel PR, its broader communications expertise also makes it a viable partner for any organization looking to elevate its public profile through strategic media engagement.