Sarah Gorman Co

Sarah Gorman Co is a Melbourne-based public relations and communications agency that focuses on the intersection of narrative and leadership. Founded in 2012, the firm works with leaders and decision-makers to define and articulate a clear strategic narrative. Unlike many PR agencies that emphasize storytelling as a broad tactic, Sarah Gorman Co treats narrative as a distinct strategic function—one that aligns internal vision with external communication. The agency offers services centered around strategic narrative, leadership narrative, and narrative strategy, helping organizations present a coherent and compelling story to their audiences.

Services and Specialties

At the core of Sarah Gorman Co’s offering is a focus on narrative as a strategic tool. The agency helps clients move beyond surface-level messaging to develop a narrative that reflects their leadership’s vision and long-term goals. Services include narrative strategy development, where the firm works with leadership teams to craft a unified story that guides communications across all channels. This involves workshops, interviews, and analysis to distill complex ideas into a clear, actionable narrative. Additionally, Sarah Gorman Co provides leadership narrative coaching, supporting executives in delivering their story with authenticity and impact. The agency also offers public relations and communications services that integrate this narrative into media relations, content creation, and stakeholder engagement. While the firm’s primary focus is on narrative, its broader PR capabilities ensure that the narrative is effectively communicated to the right audiences.

• Strategic narrative development
• Leadership narrative coaching
• Narrative strategy consulting
• Public relations and communications services
• Media relations and content creation
• Internal communications alignment

Who They Help

Sarah Gorman Co primarily works with leaders and decision-makers across a range of industries, particularly those in growth phases or undergoing significant change. The agency is well-suited for CEOs, founders, and senior executives who need to articulate a vision that resonates with employees, investors, customers, and the media. Clients often include technology companies, professional services firms, and organizations in the creative sector—businesses where a strong narrative can differentiate them in a crowded market. The firm also assists non-profits and public sector entities that require a clear narrative to communicate their mission and impact. By focusing on leadership-level narrative, Sarah Gorman Co helps these clients build trust and credibility, both internally and externally.

Approach and Philosophy

The agency’s approach is rooted in the belief that narrative is more than just a story—it is a strategic asset that shapes perception and drives long-term success. Sarah Gorman Co begins each engagement by understanding the client’s leadership context, including their values, challenges, and aspirations. Through a collaborative process, the firm helps leaders align around a shared narrative that reflects their authentic voice. This narrative then serves as a foundation for all communications, ensuring consistency and clarity. The agency emphasizes depth over breadth, working closely with a select number of clients to ensure meaningful impact. Based in Melbourne, Australia, Sarah Gorman Co brings a local perspective with global relevance, understanding the nuances of the Australian market while applying principles that work internationally.

Location and Credentials

Headquartered in Melbourne, Victoria, Australia, Sarah Gorman Co operates from one of the country’s key business and cultural hubs. The agency’s location allows it to serve clients across Australia, with a particular focus on the Melbourne and Sydney markets. Founded in 2012, the firm has built a reputation for its thoughtful, strategic approach to narrative and communications. While the agency is relatively boutique in size, its focus on high-level narrative work attracts clients who value expertise over volume. For leaders and organizations seeking to define their strategic narrative and align their communications around it, Sarah Gorman Co offers a specialized service that bridges PR and leadership development.

Sarah Gorman Co is a good fit for executives and organizations that recognize the importance of a clear, compelling narrative but need guidance to articulate it effectively. The agency is particularly suited to those in competitive or rapidly evolving industries where a strong narrative can provide a strategic advantage. Whether you are a startup founder looking to define your company’s story or an established leader navigating a transformation, Sarah Gorman Co offers the tools and expertise to help you communicate with clarity and purpose. Based in Melbourne, Australia, the firm combines local insight with a global perspective, making it a valuable partner for any organization seeking to elevate its narrative.