Savoir d'ici
Savoir d'ici is a public relations agency based in Lyon (founded 2021).
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About Savoir d'ici
Savoir d'ici is a communications and public relations consulting firm based in Lyon, France, that focuses on promoting French-made products and expertise. Founded in 2021 by Candice Genton, the agency works with artisans, industrial manufacturers, and brands to help them tell their stories more effectively. Rather than offering generic marketing services, Savoir d'ici specializes in what is known as tourisme de savoir-faire—a niche that combines tourism, industrial visits, and authentic brand experiences.
Services Tailored to the Made in France Market
The agency's service offering is built around the unique challenges of businesses that produce goods in France. Savoir d'ici helps companies structure and optimize factory visits, turning production sites into engaging destinations for consumers, partners, and the media. This includes designing immersive tour experiences, creating content for social media, and producing videos and photos that capture the craftsmanship behind each product. The firm also provides community management, event organization, and strategic consulting to help brands build stronger connections with their audiences. A typical engagement might involve co-constructing a communication strategy that highlights local manufacturing, artisanry, and industrial heritage.
- Structuring and optimizing factory visits (tourisme de savoir-faire)
- Content creation: videos, photos, written articles, social media posts
- Community management and social media strategy
- Event organization for product launches, open houses, or press tours
- Communication strategy consulting tailored to Made in France brands
- Support for grant applications related to factory visits
A Human-Centered, Collaborative Approach
Savoir d'ici follows a structured three-step methodology: analysis, development, and validation. This process ensures that each project is grounded in a clear understanding of the client's strengths and challenges before any creative work begins. The agency emphasizes a collaborative, human-centered approach, working closely with clients to co-create solutions rather than imposing a one-size-fits-all strategy. This is particularly important for small and medium-sized enterprises (SMEs) and artisan workshops that may have limited experience with public relations or content marketing. By focusing on storytelling and authenticity, Savoir d'ici helps these businesses turn their production processes into compelling narratives that resonate with both local and international audiences.
Based in Lyon, Serving All of France
Headquartered in Lyon, in the Rhone-Alpes region, Savoir d'ici is well-positioned to serve clients across France. Lyon is a major economic hub with a strong tradition of manufacturing, gastronomy, and design—making it an ideal base for an agency dedicated to promoting French expertise. The agency's founder, Candice Genton, brings a deep understanding of the local industrial landscape and the broader Made in France movement. While many of Savoir d'ici's clients are based in the Auvergne-Rhône-Alpes region, the firm also works with brands and artisans from other parts of France, helping them attract visitors, generate media coverage, and strengthen their market position.
Who Should Work with Savoir d'ici
Savoir d'ici is a good fit for small to medium-sized manufacturers, artisan workshops, and regional brands that want to communicate their French manufacturing story more effectively. The agency is especially relevant for businesses that are considering opening their doors to the public through factory visits or immersive experiences, as well as those looking to improve their social media presence or generate press coverage. It may also be useful for companies that have received or are seeking subsidies for tourism-related projects. Because Savoir d'ici focuses on a narrow niche—promoting French know-how through communication and tourism—it is best suited for clients who value authenticity and are willing to invest in building a genuine connection with their audience. Larger corporations with in-house communications teams may find the agency's services complementary for specific projects, such as launching a new product line or hosting a press event at a production site.
Key facts
- Team size: 1-10 employees
- Headquarters: Lyon, Rhone-Alpes, France
- Address: Lyon Rhone-Alpes France
- SIC codes: 8999
Keywords & focus
Topics and areas Savoir d'ici works with.
- visites dentreprises
- savoirfaire francais
- made in france
- communication
- redaction contenu
- tourisme savoirfaire
- evenementiel
- community management
- marketing
- atelier decouverte
- tourisme industriel
- creation de contenu
- public relations & communications services
- contenus pour réseaux sociaux
- services
- visites d'entreprise immersives
- co-construction de solutions
- contenus vidéos et photos
- savoir-faire français
- artisanat
- industrie locale
- valorisation du savoir-faire français
- stratégie de communication
- tourisme de savoir-faire
- organisation d'événements
- consulting
- communication sur-mesure
- subvention visite d'entreprise
- manufacturing
- valorisation des métiers
- +14 more
Technologies
Gmail, Google Apps, Mobile Friendly, Google Tag Manager, Facebook Custom Audiences, Hubspot, WordPress.org, Google Font API, Facebook Widget, Facebook Login (Connect), Circle, AI, Webmail
Industries served by Savoir d'ici
Savoir d'ici works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Lyon
If you are looking for alternatives or more options in Lyon, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Savoir d'ici
Common questions and answers about Savoir d'ici, their services, location, and how to work with them.
- Where is Savoir d'ici located?
- Savoir d'ici is headquartered in Lyon.
- What services does Savoir d'ici offer?
- Savoir d'ici offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Savoir d'ici serve?
- Savoir d'ici serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Savoir d'ici a verified PR agency?
- Savoir d'ici is listed on Online PR. Verification status is shown on their profile.
- How can I contact Savoir d'ici?
- You can visit their website at http://www.savoirdici.fr
- How many reviews does Savoir d'ici have?
- Savoir d'ici has 0 client reviews with an average rating of 0.0 out of 5.
- When was Savoir d'ici founded?
- Savoir d'ici was founded in 2021.
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