ScienceMagic

ScienceMagic is a communications agency based in London, United Kingdom, that works with brands, talent, and communities navigating the intersection of culture, technology, and digital assets. Founded in 2020, the agency has carved out a distinct niche by combining traditional public relations and communications services with expertise in Web3, blockchain, and digital asset strategies. ScienceMagic serves a range of clients, from established enterprises and media organizations to emerging startups and individual creators, helping them build meaningful narratives around innovation and cultural value.

How ScienceMagic Helps Clients Navigate Digital and Cultural Change

ScienceMagic positions itself at the crossroads of communications and digital innovation. The agency’s core offering is to help clients articulate their stories in a rapidly evolving media and technology landscape. This includes advising on how to leverage digital assets—such as NFTs, social tokens, and metaverse experiences—to deepen audience engagement and create new revenue streams. ScienceMagic’s approach is grounded in strategic counsel rather than hype, focusing on sustainable value creation. The agency’s leadership, including CEO David Pemsel (formerly of The Guardian), brings a blend of media, corporate, and digital asset experience. Through its subsidiary ScienceMagic Studios (SMS), launched in 2022 in New York City, the agency also offers venture studio services, helping clients build and launch digital asset projects from concept to implementation. SMS has attracted investment from firms such as Brevan Howard Digital, Coinbase Ventures, and Liberty City Ventures, underscoring its credibility in the crypto and blockchain space.

Services and Specialties

ScienceMagic provides a range of services tailored to clients exploring digital assets and cultural communications. While the agency’s core is public relations and communications, its capabilities extend into advisory and implementation for emerging technologies. Typical services include:

• Public relations and media relations for technology, media, and lifestyle clients
• Digital asset strategy, including NFTs, social tokens, and blockchain-based projects
• Metaverse and Web3 brand positioning and community building
• Advisory on tokenomics, DAO governance, and decentralized communities
• Content creation and narrative development for innovative brands and talent
• Venture studio services through ScienceMagic Studios (SMS) for digital asset startups

These services reflect the agency’s dual focus on traditional communications and the next wave of digital ownership. ScienceMagic is not a generalist PR firm; its expertise is most relevant for clients who need to communicate complex technological or cultural shifts to mainstream audiences.

Location and Reach

ScienceMagic is headquartered at 101 Wood Lane in London, England, United Kingdom, with a satellite office in New York City through its ScienceMagic Studios arm. The London base places the agency at the heart of a global media and finance hub, allowing it to serve clients across Europe, North America, and beyond. While the agency’s work often involves international clients and cross-border digital asset projects, its London roots provide a strong foundation in the UK’s vibrant media and creative industries. ScienceMagic’s team combines local market knowledge with a global perspective, making it a suitable partner for organizations looking to bridge traditional communications with decentralized technologies.

ScienceMagic is a good fit for brands, talent, and enterprises that are exploring digital assets, Web3, or metaverse strategies but need sophisticated communications support to avoid gimmicks and focus on real value. It is also suitable for startups in the blockchain or crypto space that require strategic narrative development to build trust with investors, media, and communities. Because of its niche focus, ScienceMagic may be less appropriate for clients seeking broad, traditional PR services without a digital asset or cultural innovation angle. Overall, the agency offers a rare combination of communications expertise and deep knowledge of emerging digital economies, making it a valuable resource for forward-thinking organizations in London, the United Kingdom, and beyond.