Scriptum

Founded in 2006, Scriptum established itself in Casablanca, Morocco, at a time when the country’s communications landscape was evolving rapidly. The agency was built on the premise that effective public relations requires both strategic thinking and hands-on execution—whether for a startup finding its voice or a multinational navigating complex stakeholder relationships. Over the years, Scriptum has developed a reputation for handling the full spectrum of communications challenges, from promoting positive news to managing crises with discretion and precision.

Core Focus and Approach

Scriptum’s work centers on helping organizations communicate clearly and consistently with their key audiences. The agency operates across multiple disciplines, including media relations, internal communications, public affairs, and digital engagement. Based in the Casablanca-Settat region, Scriptum serves clients ranging from local startups to international corporations, as well as government departments, NGOs, and political entities. The team’s size remains intentionally human-scale, allowing for close collaboration and a deep understanding of each client’s specific context. This structure enables Scriptum to move quickly and adapt its strategies as situations evolve—a critical advantage in both routine communications and high-stakes crisis scenarios.

Services and Specialties

Scriptum offers a comprehensive suite of services designed to address the diverse needs of modern organizations. While the agency does not limit itself to a fixed menu, its core capabilities include:

• Media relations and press office management
• Internal communications and employee engagement
• Public affairs and government relations
• Crisis communication and reputation management
• Social media strategy and community management
• Influence and brand PR campaigns
• Institutional and corporate communications
• CSR/ESG communication and sustainability reporting
• Financial communications and shareholder relations
• Digital content creation and online reputation

These services are not offered in isolation; Scriptum often integrates them into cohesive campaigns that align with a client’s broader business objectives. For example, a company launching a new product might benefit from coordinated media outreach, social media buzz, and internal messaging to ensure all stakeholders are aligned. Similarly, an organization facing a reputational challenge can rely on Scriptum’s crisis communication expertise to manage the narrative across multiple channels.

Who Benefits from Scriptum’s Expertise

Scriptum is particularly well-suited for organizations that value a tailored, hands-on approach to communications. Startups and growing companies benefit from the agency’s ability to build visibility from the ground up, while established corporations appreciate its experience in handling complex, multi-stakeholder environments. The agency’s work with government departments and political parties demonstrates its capacity to navigate sensitive public affairs issues. Nonprofits and NGOs also find value in Scriptum’s ability to craft compelling narratives that resonate with donors, volunteers, and the public. Ultimately, Scriptum is a strong fit for any organization in Morocco—or with interests in the region—that seeks a reliable partner to manage its public relations and communications needs with professionalism and discretion.