Second Serve

Second Serve is a public relations and communications agency based in Vienna, Austria, founded in 2024 with a sharp focus on sustainability within the sports industry, particularly tennis. The agency serves a range of clients including startups, non-profits, sports equipment manufacturers, and enterprises that are committed to reducing their environmental footprint. Second Serve specifically targets organizations involved in sporting goods production, recycling initiatives, and environmental services, aiming to bridge the gap between sports performance and ecological responsibility.

Core Mission and Environmental Focus

Second Serve was established to address a critical environmental issue: the millions of tennis balls that end up in landfills each year, taking centuries to decompose. The agency works closely with the tennis community to promote circular economy principles, such as recycling, material reuse, and extending the lifecycle of tennis balls. By combining public relations expertise with a deep understanding of sustainability challenges, Second Serve helps clients communicate their green initiatives effectively. The agency's German-language tagline, "Gemeinsam mit der Tennis-Community möchten wir dieses Problem anpacken – denn jeder Ball zählt!" underscores its commitment to community-driven environmental change. Based in Vienna, Austria, Second Serve leverages its local roots to connect with European markets while addressing global sustainability concerns in sports.

Services and Specialties

Second Serve offers a range of public relations and communications services tailored to organizations focused on sports sustainability, environmental innovation, and resource efficiency. While the agency is new, its services are likely to include:

• Strategic communications for sports sustainability initiatives
• Media relations and press outreach for environmental campaigns
• Content creation focused on circular economy and recycling in sports
• Crisis communication for environmental impact issues
• Digital storytelling and social media management for B2C audiences
• Stakeholder engagement with tennis clubs, federations, and eco-conscious brands
• Reporting and transparency support for CO2 reduction goals

These services reflect Second Serve's core expertise in marrying public relations with environmental responsibility, helping clients in sectors like sporting goods manufacturing, recycling, and waste management to build credible, impactful narratives. The agency's focus on "kreislaufwirtschaft" (circular economy) and "ressourcenmanagement" (resource management) positions it as a niche player in the PR landscape, serving clients who prioritize sustainability in their operations.

Location and Market Context

Operating from Vienna, Austria, Second Serve benefits from being in a city known for its strong environmental policies and active sports culture. The agency's headquarters at 1010 Vienna places it at the heart of a European hub for innovation and sustainability. Vienna's emphasis on "umweltschutz" (environmental protection) and "klimaschutz" (climate protection) aligns naturally with Second Serve's mission to reduce the environmental impact of tennis. By focusing on the tennis ball recycling process and reusable tennis balls, the agency taps into a growing demand for green sports initiatives in Austria and beyond. Second Serve's location also allows it to collaborate with local recycling facilities, tennis clubs, and environmental organizations, reinforcing its role as a connector between sports and sustainability.

Ideal Client Fit

Second Serve is an excellent fit for startups, non-profits, and enterprises that are actively working on sustainable sports equipment, recycling programs, or environmental impact reduction in tennis. The agency is particularly suited for organizations that need to communicate complex topics like CO2 reduction, material reuse, or lifecycle extension in a clear, compelling way. Whether it's a tennis ball manufacturer looking to promote a new recycling process or a sports brand aiming to highlight its green credentials, Second Serve provides the PR expertise to amplify those efforts. Based in Vienna, Austria, this agency is also a strong choice for European clients seeking localized communications support with a global environmental perspective. For any organization committed to making sports more sustainable, Second Serve offers a dedicated, knowledgeable partner.