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Seftons

Seftons is a public relations agency based in Tamworth (founded 1991).

Tamworth Founded 1991 11-50 employees

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About Seftons

Based in Tamworth, New South Wales, Seftons has operated since 1991 as a specialised communications and advisory firm focused on rural and regional Australia. With a deep understanding of the issues facing agriculture, industry, government, and community sectors, the agency positions itself as a bridge between metropolitan decision-makers and the country. Seftons combines strategic counsel with on-the-ground knowledge, helping clients navigate complex policy, stakeholder, and communications challenges across regional landscapes.

Specialist Expertise in Rural and Regional Communications

What distinguishes Seftons is its concentrated focus on the unique dynamics of rural and regional Australia. The firm’s advisory work spans agri-business communication, regional policy influence, and community engagement, drawing on extensive experience in sectors from agriculture to social services. The agency’s own Seftons Regional Index provides proprietary research into the social and economic drivers affecting regional communities, giving clients data-backed insights for strategic planning. This regional specialisation means Seftons understands how to tailor messaging for audiences in the bush, from local councils to farming cooperatives, and how to engage effectively with stakeholders in these contexts.

How They Apply Their Expertise

Seftons applies its knowledge through a structured suite of advisory and communications services. On the advisory side, the firm offers consulting, strategic counsel, board advisory, and ESG advisory, including diversity and inclusion and Indigenous engagement. In communications, services include stakeholder and community engagement, issues and change management, corporate affairs, government relations, media relations, copywriting, digital and social media, and event management. The agency also provides facilitation, leadership training, and project management, often working on complex initiatives that require careful coordination between multiple parties. This combination of advisory and hands-on communications allows Seftons to support clients from strategy development through to execution.

Services Offered by Seftons

  • Strategic communications and public relations planning
  • Stakeholder and community engagement
  • Media relations and copywriting
  • Digital and social media management
  • ESG advisory and sustainability communications
  • Government relations and policy advice
  • Issues and change management
  • Event management and facilitation
  • Leadership training and management consulting
  • Research and regional sector analysis

Who They Work With

Seftons is a strong fit for organisations that operate in or need to connect with rural and regional Australia. This includes agribusinesses, government agencies, community and social services, industry bodies, and companies in the environmental and energy sectors. The firm’s experience with B2B communications, policy advice, and economic impact analysis makes it particularly useful for clients navigating regulatory changes, community consultations, or major project approvals. Headed by Robbie Sefton AM, the team at Seftons is well-suited for organisations seeking a partner with deep local knowledge, a track record in regional influence, and the ability to translate complex issues into clear, effective messaging for diverse audiences.

Key facts

  • Team size: 11-50 employees
  • Headquarters: 179 Marius Street, Tamworth, New South Wales, Australia, 2340
  • Address: 179 Marius Street , Tamworth New South Wales Australia 2340
  • SIC codes: 8742

Keywords & focus

Topics and areas Seftons works with.

  • advisory
  • community consultation
  • leadership training
  • media relations
  • facilitation
  • engaging stakeholders
  • digital media
  • public relations
  • event management
  • marketing
  • public relations & communications services
  • social and economic impact analysis
  • regional sector research
  • community and social services
  • agri-business communication
  • policy advice
  • management consulting
  • project management
  • rural sector consulting
  • advisory services
  • copywriting
  • esg advisory
  • public relations agencies
  • community engagement
  • b2b
  • stakeholder engagement
  • issue management
  • regional policy influence
  • public relations and communications
  • strategic communications
  • +32 more

Technologies

Route 53, Outlook, Google Frontend (Webserver), Typekit, Mobile Friendly, Google Tag Manager, WordPress.org, Google Maps, Google Maps (Non Paid Users), Android, Remote

Industries served by Seftons

Seftons works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

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Frequently asked questions about Seftons

Common questions and answers about Seftons, their services, location, and how to work with them.

Where is Seftons located?
Seftons is headquartered in Tamworth.
What services does Seftons offer?
Seftons offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Seftons serve?
Seftons serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Seftons a verified PR agency?
Seftons is listed on Online PR. Verification status is shown on their profile.
How can I contact Seftons?
You can visit their website at http://www.seftons.com.au
How many reviews does Seftons have?
Seftons has 0 client reviews with an average rating of 0.0 out of 5.
When was Seftons founded?
Seftons was founded in 1991.

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