She PR & Marketing

Based in Amsterdam, Netherlands, She PR & Marketing has been operating since 2010 as a focused public relations and communications consultancy. The agency was founded by Sheila, who brings a hands-on approach to helping companies maintain visibility with their clients, prospects, and the media. Operating out of the North Holland capital, She PR & Marketing serves a range of clients primarily within the consumer internet, information technology, and services sectors, leveraging deep local market knowledge to craft effective communications strategies.

Core Services and Specialties

She PR & Marketing offers a comprehensive suite of services designed to strengthen a company's public image and market presence. The agency's work spans several interconnected disciplines, with a strong emphasis on earned media and content creation. Key capabilities include:

• Free publicity and media relations: Building and maintaining relationships with journalists to secure proactive media coverage.
• Communications strategy: Advising on online, internal, and external communication plans to align messaging with business goals.
• Copywriting and ghostwriting: Creating compelling content for various channels, from press releases to thought leadership articles.
• Event management: Planning and executing events that engage target audiences and generate buzz.
• Online marketing and social media: Managing digital channels to amplify reach and engagement.
• Content distribution: Ensuring that created content reaches the right audiences through appropriate channels.

Client Focus and Industry Expertise

The agency primarily works with businesses in the consumer internet, information technology, and services fields. This specialization allows She PR & Marketing to understand the fast-paced nature of tech-driven companies and the specific communications challenges they face, such as differentiating in crowded markets or explaining complex products to a general audience. The agency also serves clients in the broader consumer sector, helping them stay top-of-mind through consistent storytelling and strategic media outreach. By focusing on these industries, She PR & Marketing has developed a network of relevant media contacts and a deep understanding of the trends that matter to these audiences in the Netherlands.

Approach and Philosophy

She PR & Marketing operates with a practical, results-oriented philosophy. The agency prioritizes building genuine relationships with journalists and media outlets, aiming to make clients a natural go-to source for industry stories. A key part of their approach involves "waking up" dormant communication channels and ensuring that existing media relationships are maintained rather than neglected. The agency also places a strong emphasis on content quality, using professional copywriting and ghostwriting to ensure that all external communications are clear, engaging, and aligned with the client's brand voice. This integrated approach—combining strategy, content creation, and media relations—helps clients achieve sustained visibility and credibility in their respective markets.

She PR & Marketing is best suited for small to medium-sized businesses in the consumer internet, IT, and services sectors that are looking for a dedicated, hands-on partner to manage their public relations and communications efforts. The agency is a good fit for companies that value direct access to the founder, personalized service, and a focus on earned media over paid advertising. Whether a client needs to build their media presence from scratch or revitalize an existing communications strategy, She PR & Marketing offers a tailored approach grounded in over a decade of experience in the Amsterdam market and beyond.