Shelly Sindland

Shelly Sindland is a public relations and communications agency based in West Hartford, Connecticut, United States. Founded in 2011, the firm offers a focused set of services centered on strategic communications, content development, digital marketing, and media relations. Drawing on the founder’s background as a former award-winning journalist with more than 25 years of experience, the agency specializes in earned media placement, media training, crisis communications, and video production including YouTube commercial production. The team also provides support in press releases, social media management, photography, and grass roots public policy advocacy.

Services and Specialties

Shelly Sindland’s service offerings are built around the intersection of traditional media expertise and modern digital marketing. The agency routinely handles strategic communications plans, content development for various platforms, and media relations that leverage deep industry knowledge of local and regional outlets. Digital marketing services include social media management, video production, and online content strategy. The firm is also known for its crisis communications work, media training for executives and candidates, and the ability to place earned media in high-visibility outlets. Below is a list of core services the agency typically provides:

• Strategic communications planning
• Content development and copywriting
• Media relations and earned media placement
• Digital marketing and social media management
• Video production and YouTube commercial placement
• Media training and crisis communications
• Public policy advocacy and grass roots campaigns
• Photography and press release distribution

Client Focus and Approach

Shelly Sindland primarily serves clients in Connecticut and New England, with a strong track record in political campaigns, public policy advocacy, and high-profile crisis management. The firm has worked with former Hartford Mayor Pedro Segarra, political candidates, and organizations such as the Connecticut Energy Marketers Association (CEMA), AARP, Mohegan Sun, Foxwoods, and the Propane Gas Association of New England. A notable example includes a strategic communications plan against a proposed tax on home heating oil that generated enough public outcry and media saturation to effectively kill the bill overnight. The agency also raised more than $12,000 to help client Charla Nash, the Stamford woman mauled by a chimpanzee, obtain prosthetic hands. This mix of political, corporate, and nonprofit clients demonstrates the agency’s versatility in handling both high-stakes advocacy and personal reputation management.

Location and Credentials

Based in West Hartford, Connecticut, Shelly Sindland operates from the heart of the state’s media and political landscape. The founder’s background as a former political reporter for FOX-61 provides a deep understanding of how newsrooms operate and what stories resonate with local audiences. The firm’s location in West Hartford places it within easy reach of Hartford, the state capital, as well as major media markets and corporate headquarters across New England. With more than 25 years of journalism experience, the founder brings a reporter’s instinct for newsworthiness and a proven ability to secure earned media placements that drive results.

Shelly Sindland is a good fit for businesses, political candidates, nonprofits, and advocacy groups that need a hands-on, strategic communications partner with deep local media connections. The agency is particularly well-suited for clients facing public policy battles, reputation crises, or the need to amplify a message through earned media and digital channels. Its strengths in grass roots organizing and crisis communications make it a practical choice for organizations operating in Connecticut and New England.