SideKick
SideKick is a public relations agency based in Thailand (founded 2014).
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About SideKick
Founded in 2014, SideKick emerged from a simple but powerful observation: that many well-intentioned campaigns in the Asia-Pacific region failed to create real change because they didn't account for how people actually think, feel, and behave. The founding team—a mix of former journalists, designers, and researchers—had seen firsthand how traditional communications often missed the mark. Based in Bangkok, Thailand, at Soi Ratchada Niwet 17, they set out to build an agency that would put behavioral science and human-centered design at the core of every project. Rather than starting with a message, SideKick starts with a question: what truly drives the people we're trying to reach?
A Behavior-Led Approach to Communications
SideKick operates as a behavior-led design studio, which means their work is grounded in understanding the psychological and social factors that influence decision-making. They use behavioral science methods like ethnographic research, message testing, and journey mapping to uncover deep insights about target audiences. This isn't just academic theory—it's practical, applied research that directly informs the strategies and tools they build. The agency specializes in behavior change communications, creating campaigns that move people from awareness to action. Their human-centered design process ensures that every solution is co-created with the communities it aims to serve, making the work more relevant, resonant, and effective.
Services and Capabilities
SideKick offers a comprehensive range of services that span the full communications lifecycle, from research and strategy through to production and evaluation. While they are best known for their behavioral science expertise, their capabilities extend into traditional PR and media relations, content marketing, and creative production. Key areas of expertise include:
- Media planning and media strategy
- Press events and media relations
- Content marketing and storytelling
- Influencer engagement and advocacy campaign strategy
- Behavioral science research (ethnographic, participatory, message testing)
- Human-centered design and behavioral science journey mapping
- Social media strategy and management
- Video and film production
- Design and print services
- Training and capacity building
- Cause marketing and behavior change communications
What sets SideKick apart is their ability to integrate behavioral insights into every phase of a project. For example, a typical campaign might begin with participatory research to understand community norms, move into message testing to refine language and imagery, and culminate in a multi-channel media campaign designed to nudge behavior. They also produce original video and film content, often working with local storytellers to ensure authenticity. Training is another core offering, as SideKick frequently helps partner organizations build their own capacity in behavioral science and human-centered design.
Who SideKick Serves Best
SideKick's client roster reflects their mission-driven focus. They work extensively with UN agencies, international nonprofits, and mission-aligned brands that are tackling complex social issues. Their projects span mental health, gender equality, workplace change, sustainability, and online safety. Because SideKick is based in Thailand and operates across the Asia-Pacific region, they bring deep local knowledge and cultural sensitivity to every engagement. They are particularly well-suited for organizations that want to move beyond awareness campaigns and actually change behavior—whether that means encouraging vaccine uptake, reducing plastic waste, or promoting gender equity in the workplace. If you're a social impact organization or a brand with a cause, and you're tired of campaigns that feel disconnected from the people they're meant to serve, SideKick offers a research-backed, human-centered alternative that is built to drive real, measurable change.
Key facts
- Team size: 1-10 employees
- Headquarters: Soi Ratchada Niwet 17, Krung Thep Maha Nakhon, Thailand, 10310
- Address: Soi Ratchada Niwet 17 Krung Thep Maha Nakhon Thailand 10310
- SIC codes: 8999
Keywords & focus
Topics and areas SideKick works with.
- media planning
- press events
- content marketing
- media strategy
- cause marketing
- communications
- influencer engagement
- trainning
- advocacy amp campaign strategy
- media relations
- video & film
- human centered design
- research
- advocacy campaign strategy
- design & print
- media production
- social media
- behavior change communications
- public relations & communications services
- human-centered design
- behavioral science journey mapping
- behavioral science participatory research
- behavioral science methods
- behavioral science message testing
- behavioral science ethnographic research
- behavioral science media campaigns
- behavioral science projects
- creative agency
- behavioral science for social innovation
- behavioral science for online safety
- +90 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Varnish, Wix, Google Tag Manager, Mobile Friendly, Micro, Android, Circle, React Native
Industries served by SideKick
SideKick works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Thailand
If you are looking for alternatives or more options in Thailand, here are other public relations agencies in the same city you can compare.
Frequently asked questions about SideKick
Common questions and answers about SideKick, their services, location, and how to work with them.
- Where is SideKick located?
- SideKick is headquartered in Thailand.
- What services does SideKick offer?
- SideKick offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SideKick serve?
- SideKick serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SideKick a verified PR agency?
- SideKick is listed on Online PR. Verification status is shown on their profile.
- How can I contact SideKick?
- You can visit their website at http://www.sidekick.asia
- How many reviews does SideKick have?
- SideKick has 0 client reviews with an average rating of 0.0 out of 5.
- When was SideKick founded?
- SideKick was founded in 2014.
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