SKMG
SKMG is a public relations agency based in Sydney (founded 2018).
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About SKMG
SKMG, also known as Shoebridge Knowles Media Group, is a Sydney-based public relations and communications consultancy that works with a mix of media organisations, corporate clients, and cultural entities. Founded in 2018, the agency has built a reputation for helping businesses and brands navigate complex communications challenges through earned and owned media. Based at 1 Marys Pl in Sydney, Australia, SKMG typically serves clients that need strategic counsel on how to shape public perception, manage reputation, and drive meaningful engagement with key audiences.
How SKMG Approaches Communications
SKMG’s core philosophy revolves around sparking what they call “smarter conversations.” Rather than leading with tactics, the agency begins by asking clients what their audience needs to understand and why. This inquiry-driven approach helps SKMG develop storytelling strategies that are both purposeful and measurable. The agency’s partners bring experience from diverse sectors—from directing communications at a major media organisation to managing the profile of a platinum-accredited recording artist—which gives them a broad perspective on how to craft messages that resonate. SKMG emphasizes behavioral change and thought leadership, often working with clients to reposition their brand or navigate sensitive issues through careful issue management and crisis communication.
Services and Specialties
SKMG offers a full suite of public relations and communications services. While the agency does not publish a fixed service list, its work with clients like Seven West Media, ARIA, PPCA, Are Media, and Forbes Australia suggests a focus on media strategy, content creation, and executive advisory. Based on the agency’s stated keywords and project history, typical services include:
- Media relations and media amplification
- Earned media strategy and brand storytelling
- Crisis communication and reputation management
- Media training and executive advisory
- Thought leadership and content creation
- Digital marketing and social media marketing
- Community engagement and brand positioning
- Event marketing and lead generation support
- Consulting on behavioral change and issue management
SKMG also has a strong track record in B2B communications, helping clients in media and publishing, as well as other industries, amplify their messages and build credibility through earned media. The agency’s ability to combine media strategy with digital and social marketing makes it a versatile partner for organisations that need integrated communications support.
Location and Client Base
Operating from Sydney, Australia, SKMG is well-positioned to serve clients across the country’s media and corporate landscape. The agency’s client roster includes prominent names such as Seven West Media, ARIA, PPCA, Are Media, Forethought, QMS, Forbes Australia, Social Soup, Pollinate, and Supercars. This mix of media companies, music industry bodies, and corporate brands reflects SKMG’s ability to work across different sectors while maintaining a focus on earned and owned media. The agency’s Sydney base allows it to tap into the city’s vibrant media ecosystem, but its work often extends nationally, given the reach of its clients.
SKMG is a strong fit for organisations that need strategic communications counsel rather than just press release distribution. It works well with media companies, cultural institutions, and B2B brands that want to shape their narrative, manage reputation, or drive behavioral change. The agency’s emphasis on asking the right questions before executing makes it particularly suitable for clients facing complex communications challenges, such as navigating a crisis, launching a thought leadership campaign, or repositioning a brand. For startups, charities, or enterprises looking for a Sydney-based agency with deep media experience and a consultative approach, SKMG offers a focused and experienced partnership.
Key facts
- Team size: 1-10 employees
- Headquarters: 1 Marys Pl, Sydney, New South Wales, Australia, 2010
- Address: 1 Marys Pl , Sydney New South Wales Australia 2010
- SIC codes: 7381
Keywords & focus
Topics and areas SKMG works with.
- public relations & communications services
- public relations
- behavioral change
- storytelling strategy
- consulting
- pr
- media consultancy
- thought leadership
- brand storytelling
- crisis communication
- media training
- public relations and communications
- media amplification
- earned media
- b2b
- content creation
- event marketing
- media and publishing
- media strategy
- issue management
- reputation management
- services
- digital marketing
- social media marketing
- community engagement
- brand positioning
- media assets
- media relations
- executive advisory
- lead generation
- +11 more
Technologies
Outlook, Microsoft Office 365, Mobile Friendly, Squarespace ECommerce, Nginx, Google Tag Manager, WordPress.org, Deel, Remote, Circle, AI
Industries served by SKMG
SKMG works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
If you are looking for alternatives or more options in Sydney, here are other public relations agencies in the same city you can compare.
Frequently asked questions about SKMG
Common questions and answers about SKMG, their services, location, and how to work with them.
- Where is SKMG located?
- SKMG is headquartered in Sydney.
- What services does SKMG offer?
- SKMG offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SKMG serve?
- SKMG serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SKMG a verified PR agency?
- SKMG is listed on Online PR. Verification status is shown on their profile.
- How can I contact SKMG?
- You can visit their website at http://www.skmediagroup.com.au
- How many reviews does SKMG have?
- SKMG has 0 client reviews with an average rating of 0.0 out of 5.
- When was SKMG founded?
- SKMG was founded in 2018.
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