Sling & Stone

Sling & Stone is a global public relations agency that has established a strong presence in the technology and startup sectors, with a particular focus on challenger brands and deep tech communications. Founded in 2010, the agency has grown from its roots in Sydney, Australia, into an international operation with offices in West Hollywood, London, and Singapore. While the firm's global headquarters is often cited as West Hollywood, its Sydney office at 59 Marlborough St remains a key operational hub, reflecting the agency's origins and ongoing commitment to the APAC region. The agency's work spans public relations & communications services across B2C and D2C verticals, emphasizing brand storytelling, media relations, and strategic advisory for emerging and disruptive companies.

Core Services and Specializations

Sling & Stone's service offering is built around helping brands launch, grow, and scale through integrated campaigns that blend traditional media outreach with modern digital tactics. The agency's expertise is particularly strong in technology PR and startup PR, where it works with companies navigating market entry, funding announcements, or product launches. Beyond media relations, the firm provides creator marketing and influencer engagement, social media management, and content creation to build brand awareness. A notable niche is its work with deep tech and space technology clients, where complex narratives require careful simplification for mainstream audiences. The agency also offers executive positioning for founders and C-suite leaders, helping them become thought leaders in their industries. For consumer-facing brands, Sling & Stone delivers brand activations and community engagement strategies that drive cultural relevance and consumer engagement.

• Technology PR and startup communications
• Media relations and brand storytelling
• Social media management and influencer marketing
• Content creation and data-driven marketing
• Executive positioning and thought leadership
• Market expansion support and international scaling
• Sustainability storytelling and JEDI (Justice, Equity, Diversity, Inclusion) initiatives
• Brand activations and integrated campaign development

Methodology and Approach

The agency describes its approach as "impact marketing," which combines data-driven insights with creative narrative development. Sling & Stone operates with a boutique feel despite its global reach, maintaining a collaborative culture that emphasizes diversity and innovation. The firm's methodology often begins with deep audience research to understand cultural relevance and consumer behavior, followed by the creation of integrated campaigns that cut across earned, owned, and paid media. For challenger brands and disruptors, the agency prioritizes speed and agility, helping clients move quickly to capture market share. Its work in market expansion support is particularly relevant for startups and scale-ups looking to enter new geographies, as the agency's global offices provide localized expertise while maintaining a consistent brand narrative. The team of around 90 employees is structured to foster cross-functional collaboration, blending specialists in public relations, social media, and creative services.

Location and Global Reach

While Sling & Stone is recognized as a global agency with offices in major markets, its Sydney headquarters in New South Wales, Australia, remains central to its identity. The agency was founded in Australia's largest city, and the Sydney team continues to serve a diverse roster of clients across the APAC region, including both local startups and international brands expanding into the market. The location gives the agency a unique perspective on the Asia-Pacific technology ecosystem, which has grown rapidly since the firm's founding in 2010. From its Sydney base, Sling & Stone also coordinates campaigns across Southeast Asia, leveraging its understanding of regional media landscapes and consumer behaviors. This geographic spread allows the agency to offer integrated campaigns that work across time zones and cultures, a critical advantage for clients in deep tech, e-commerce, and consumer goods.

Sling & Stone is well-suited for challenger brands, technology startups, and established companies looking to reposition themselves in competitive markets. The agency's strengths in deep tech communications, brand storytelling, and data-driven marketing make it a strong partner for organizations that value strategic thinking combined with creative execution. Clients seeking a firm with a global footprint but a collaborative, non-corporate culture will find the agency's Sydney and international teams aligned with their needs. Whether for a product launch, a market entry, or a brand refresh, Sling & Stone offers a proven track record in creating impactful campaigns that drive awareness and engagement.