Smart.pr
Smart.pr is a public relations agency based in Amsterdam (founded 2008).
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About Smart.pr
Smart.pr is a software platform based in Amsterdam, Netherlands, that provides an all-in-one solution for managing press release distribution and media relations. Founded in 2008, the company focuses on streamlining how organizations send press releases, track their impact, and maintain relationships with journalists. The platform is built around a journalist database of approximately 15,000 contacts, enabling users to target their press releases to relevant media professionals efficiently.
Core Services and Capabilities
Smart.pr offers a suite of tools designed to simplify the press release workflow. Key capabilities include:
- Press release creation and formatting
- Multichannel press distribution (email, wire services, social media)
- Journalist contact management and database access
- Automated press lists based on topics and beats
- Email metrics and analytics (open rates, click-through rates)
- Media impact measurement and reporting
- Media monitoring and press relationship management
- Newsroom hosting for press releases and media assets
These tools are delivered as a software-as-a-service (SaaS) model, making them accessible to teams of various sizes. The platform emphasizes data-driven insights, allowing users to measure the effectiveness of their press outreach through detailed analytics.
Target Audience and Use Cases
Smart.pr primarily serves organizations in the information technology and services sector, though its tools are applicable to any business or agency that regularly issues press releases. The platform is designed for communications professionals, PR teams, and marketing departments who need to manage media relations and press release distribution in a structured, measurable way. With its focus on automation and analytics, Smart.pr is particularly useful for B2B companies, enterprise software firms, and technology startups that require efficient press outreach without a large in-house PR team. The platform's journalist database and automated press lists help users quickly identify and reach relevant media contacts, reducing the manual effort typically associated with media relations.
Approach and Philosophy
The core philosophy behind Smart.pr is to make press release distribution more efficient and data-driven. Rather than relying on manual outreach or generic wire services, the platform emphasizes targeted distribution based on journalist interests and beats. This approach is reflected in features like automated press lists, which help users segment contacts by industry, topic, or publication. Additionally, Smart.pr integrates email metrics and analytics, allowing users to track how their press releases perform in terms of opens, clicks, and media pickups. This data-driven feedback loop helps teams refine their messaging and targeting over time. The platform also supports multichannel distribution, enabling users to send press releases via email, wire services, and social media from a single interface.
Location and Credentials
Smart.pr is headquartered at 75 Rokin, 1012 KL Amsterdam, North Holland, Netherlands. Operating from Amsterdam places the company at the heart of a major European tech and media hub, giving it insights into both local and international media landscapes. The platform supports Dutch and English languages, reflecting its dual focus on the Netherlands and broader European markets. Since its founding in 2008, Smart.pr has built a reputation as a practical tool for organizations that need to manage press releases and media relationships in a systematic, measurable way. The company's experience in the PR technology space is evident in its feature set, which balances ease of use with advanced analytics.
Smart.pr is a good fit for PR professionals, communications managers, and marketing teams at technology companies, especially those in the B2B and enterprise software spaces. It is also suitable for agencies that handle press release distribution for multiple clients and need a centralized platform for managing contacts, campaigns, and reporting. Organizations looking to move away from manual press release processes or generic distribution services will find Smart.pr's targeted approach and analytics capabilities useful. The platform is particularly valuable for teams that want to measure the actual impact of their press outreach and improve their media relations over time.
Key facts
- Team size: 11-50 employees
- Headquarters: 75 Rokin, Amsterdam, North Holland, Netherlands, 1012 KL
- Address: 75 Rokin , Amsterdam North Holland Netherlands 1012 KL
- Annual revenue: 168000
- SIC codes: 7375
Keywords & focus
Topics and areas Smart.pr works with.
- internet
- email metrics analytics
- email metrics amp analytics
- press releases
- woordvoering
- spreading news effectively
- newsroom
- pr
- press relationship management
- persberichten
- communicatie
- software
- public relations
- journalisten database
- saas
- b2b
- enterprise software
- information technology
- technology
- information & internet
- media outreach
- media monitoring
- press release distribution
- journalist contact management
- multichannel persdistributie
- geautomatiseerde perslijsten
- perscontacten beheren
- public relations platform
- media impact meten
- media relations
- +43 more
Technologies
Route 53, Gmail, Google Apps, MailChimp SPF, CloudFlare Hosting, Google Tag Manager, Squarespace ECommerce, Formstack, Intercom, Typekit, DoubleClick Conversion, Google Analytics, Google Font API, DoubleClick, Linkedin Marketing Solutions, Google Dynamic Remarketing, YouTube, Hotjar, Mobile Friendly, reCAPTCHA
Industries served by Smart.pr
Smart.pr works with clients across 1 sectors. They serve startups, scale-ups, and technology companies in information technology & services and related fields. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- information technology & services
Other PR agencies in Amsterdam
If you are looking for alternatives or more options in Amsterdam, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Smart.pr
Common questions and answers about Smart.pr, their services, location, and how to work with them.
- Where is Smart.pr located?
- Smart.pr is headquartered in Amsterdam.
- What services does Smart.pr offer?
- Smart.pr offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Smart.pr serve?
- Smart.pr serves clients in information technology & services. They work with startups, scale-ups, and enterprises across these sectors.
- Is Smart.pr a verified PR agency?
- Smart.pr is listed on Online PR. Verification status is shown on their profile.
- How can I contact Smart.pr?
- You can visit their website at http://www.smart.pr
- How many reviews does Smart.pr have?
- Smart.pr has 0 client reviews with an average rating of 0.0 out of 5.
- When was Smart.pr founded?
- Smart.pr was founded in 2008.
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