Spin Sucks
Spin Sucks is a public relations agency based in Chicago (founded 2005).
This profile is unclaimed. Register as an agency to claim it.
About Spin Sucks
Spin Sucks was founded in 2005 by Gini Dietrich, initially as a blog focused on challenging the traditional perceptions of public relations. Based in Chicago, Illinois, United States, the company grew out of a desire to promote ethical practices and a more strategic, measurable approach to communications. Over time, Spin Sucks evolved from a popular industry blog into a full-fledged education and professional development platform, now known as the Spin Sucks Academy. The firm reports nearly $2 million in annual revenue and employs a team of 7 to 13 people, all dedicated to reshaping how PR and marketing professionals think about their work.
Current Focus: Ethics, Education, and the PESO Model
Today, Spin Sucks is primarily a communications education and professional development company. Its core offering is the Spin Sucks Academy, which provides online courses, certifications, and coaching. The company is best known for championing the PESO Model—an integrated framework that combines Paid, Earned, Shared, and Owned media. This model is central to Spin Sucks’ philosophy, which emphasizes that public relations should be treated as an investment, not a cost center. The company also places a strong emphasis on industry ethics, crisis communication, and thought leadership. Spin Sucks operates out of Chicago, United States, and its resources—including a long-running blog, podcasts, and webinars—serve as a hub for professionals seeking modern, practical guidance.
Services and Specialties
Spin Sucks offers a range of services tailored to communications professionals at various stages of their careers. While the company does not provide traditional agency services like media buying or campaign execution, it specializes in teaching others how to do so effectively. The following list outlines the key offerings available through Spin Sucks and its Academy:
- PESO Model Certification programs
- Online courses in content marketing, social media, and digital marketing
- Executive coaching and professional development
- Crisis communication training and strategy
- Internal and employee communication workshops
- Media relations and media strategy training
- Marketing automation and paid media education
- Industry ethics and thought leadership resources
- Community access and networking for agency owners, corporate communicators, and solopreneurs
Who Benefits from Spin Sucks
Spin Sucks is designed for a diverse audience. Agency owners and corporate communicators looking to upgrade their skills or adopt the PESO Model will find structured certification programs and coaching. Nonprofits and solopreneurs can access affordable training to improve their marketing communications without hiring a full agency. Students and early-career professionals benefit from the foundational courses and ethical guidelines. Spin Sucks in Chicago, United States, also serves as a resource for those seeking to shift from traditional PR tactics to integrated, data-driven strategies. Whether someone needs crisis communication guidance or wants to master content sponsorship, Spin Sucks provides the education and support to help them succeed.
The company is a strong fit for communications professionals who value ethics, continuous learning, and a modern approach to PR. It is particularly useful for those who prefer self-paced online education and want to earn certifications that validate their expertise. Spin Sucks is not a full-service agency, but rather a platform that equips individuals and teams with the knowledge and frameworks—like the PESO Model—to elevate their own work. For anyone based in Chicago or elsewhere in the United States looking to deepen their understanding of public relations and communications, Spin Sucks offers a proven, respected path forward.
Key facts
- Team size: 11-50 employees
- Headquarters: Chicago, Illinois, United States, 60613
- Address: Chicago Illinois United States 60613
- Annual revenue: 11052000
- SIC codes: 8742
Keywords & focus
Topics and areas Spin Sucks works with.
- executive support
- public relations
- peso model
- content marketing
- marketing communications
- marketing
- professional development
- crisis communication
- social media marketing
- online marketing
- communications
- media relations
- social media
- special events
- internal & employee communication
- emerging & social media
- external communication
- public relations & communications services
- industry ethics
- thought leadership
- paid media
- media strategy
- agency jumpstart
- content sponsorship
- communications strategy
- certification programs
- digital marketing
- coaching
- marketing automation
- owned media
- +48 more
Technologies
Cloudflare DNS, Gmail, Google Apps, CloudFlare Hosting, Backbone JS Library, Flywheel, Slack, Active Campaign, Remote, AI, ZoomInfo, Circle, Stitch, Intuit, Reviews, Stamped, Render, Canva, Node.js, Gusto, IoT, Data Analytics, Justworks, PEO, Insperity
Industries served by Spin Sucks
Spin Sucks works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Chicago
If you are looking for alternatives or more options in Chicago, here are other public relations agencies in the same city you can compare.
Tracey English Communications, Inc.
Chicago
Rodriguez Media Communications Inc
Chicago
DHW Executive Consulting LLC
Chicago
Cristo Rey Lutheran Church
Chicago
Salmon Borre Group
Chicago
Damiano Group Scientific Communications
Chicago
Fortis Strategies
Chicago
RJ Dale Advertising Public Relations Agency
Chicago
Frequently asked questions about Spin Sucks
Common questions and answers about Spin Sucks, their services, location, and how to work with them.
- Where is Spin Sucks located?
- Spin Sucks is headquartered in Chicago.
- What services does Spin Sucks offer?
- Spin Sucks offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Spin Sucks serve?
- Spin Sucks serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Spin Sucks a verified PR agency?
- Spin Sucks is listed on Online PR. Verification status is shown on their profile.
- How can I contact Spin Sucks?
- You can visit their website at http://www.spinsucks.com
- How many reviews does Spin Sucks have?
- Spin Sucks has 0 client reviews with an average rating of 0.0 out of 5.
- When was Spin Sucks founded?
- Spin Sucks was founded in 2005.
Share your experience
Be the first to leave a review for Spin Sucks.
Are you Spin Sucks?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Spin Sucks? Visit their website to contact them directly.