Spool
Spool is a public relations agency based in Chicago (founded 2018).
This profile is unclaimed. Register as an agency to claim it.
About Spool
Based in Chicago, United States, Spool is a woman-owned public relations and marketing agency that has built a strong presence in the Midwest since its founding in 2018. Operating from its headquarters at 500 W Madison St in downtown Chicago, the agency has grown to 31 employees and generates approximately $11.9 million in revenue. Spool is certified by the Women's Business Enterprise National Council and the Small Business Administration's Women-Owned Small Business program, reflecting its commitment to diversity and inclusion in the communications industry.
Integrated Communications and Creative Services
Spool focuses on integrated communications and creative services that go beyond traditional public relations. The agency emphasizes an "earned-first" approach, blending media relations with creative strategy to build brand visibility and credibility. Its service offerings are designed to address the full marketing funnel, from brand positioning and thought leadership to content development and social media management. Spool's approach includes business immersion, where teams deeply understand a client's industry and market before crafting campaigns, and activation and engagement strategies that drive measurable results.
The agency's expertise spans several key areas:
- Influencer engagement and media partnerships
- Brand marketing and advertising
- Corporate reputation management
- Digital marketing and content creation
- Video production and creative content
- Strategic communications and consulting
- Sales & marketing alignment
- Market analysis and competitive intelligence
- Social media management and community building
People-First Culture and Venture Initiatives
Spool distinguishes itself through a people-first workplace philosophy, believing that employee success directly translates to client success. The agency has invested in building a collaborative culture that attracts talent passionate about impact-driven work. Beyond client services, Spool has launched two notable initiatives: Spool Ventures, which connects clients to emerging opportunities in the startup ecosystem, and Spindle, an investment fund that backs emerging brands led by underrepresented founders. These ventures help close equity gaps while giving Spool's clients early access to innovative partnerships and market insights.
This dual focus on people and purpose has made Spool a trusted partner for modern companies seeking more than transactional PR services. The agency's work spans B2C and retail sectors, with a particular strength in serving impact-driven startups and impact venture capital firms. Spool's team brings deep industry expertise across consumer goods, technology, and lifestyle brands, allowing them to craft narratives that resonate with target audiences.
Who Spool Serves Best
Spool is an excellent fit for companies that value strategic, earned-first communications over pure advertising. The agency works well with established brands looking to refresh their corporate reputation, as well as emerging companies that need comprehensive brand positioning from the ground up. Impact-driven startups and organizations backed by impact venture capital will find Spool's venture initiatives particularly valuable, as the agency understands the unique challenges of scaling purpose-led businesses. Retail and B2C brands seeking to build authentic connections through influencer engagement and content marketing will also benefit from Spool's integrated approach. For Chicago-based companies or national brands looking for a Midwest partner with a people-first ethos and a track record of award-winning work, Spool offers a compelling combination of strategic depth and creative execution.
Key facts
- Team size: 11-50 employees
- Headquarters: 500 W Madison St, Chicago, Illinois, United States, 60661
- Address: 500 W Madison St , Chicago Illinois United States 60661
- Annual revenue: 12000000
- SIC codes: 7311
Keywords & focus
Topics and areas Spool works with.
- influencer engagement
- brand marketing
- advertising
- strategy
- corporate reputation
- public relations
- digital marketing
- creative
- content creation
- sales & marketing
- consulting
- creative strategy
- communications infrastructure
- public relations & communications services
- content marketing
- impact-driven startups
- impact venture capital
- brand positioning
- media partnerships
- thought leadership
- content development
- industry expertise
- people-first agency
- video production
- strategic communications
- b2c
- services
- market analysis
- social media management
- retail
- +59 more
Technologies
Gmail, Google Apps, Microsoft Office 365, Google Cloud Hosting, WP Engine, Slack, Varnish, Remote
Industries served by Spool
Spool works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Chicago
If you are looking for alternatives or more options in Chicago, here are other public relations agencies in the same city you can compare.
Tracey English Communications, Inc.
Chicago
Rodriguez Media Communications Inc
Chicago
DHW Executive Consulting LLC
Chicago
Cristo Rey Lutheran Church
Chicago
Salmon Borre Group
Chicago
Damiano Group Scientific Communications
Chicago
Fortis Strategies
Chicago
RJ Dale Advertising Public Relations Agency
Chicago
Frequently asked questions about Spool
Common questions and answers about Spool, their services, location, and how to work with them.
- Where is Spool located?
- Spool is headquartered in Chicago.
- What services does Spool offer?
- Spool offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Spool serve?
- Spool serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Spool a verified PR agency?
- Spool is listed on Online PR. Verification status is shown on their profile.
- How can I contact Spool?
- You can visit their website at http://www.spoolmarketing.com
- How many reviews does Spool have?
- Spool has 0 client reviews with an average rating of 0.0 out of 5.
- When was Spool founded?
- Spool was founded in 2018.
Share your experience
Be the first to leave a review for Spool.
Are you Spool?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for Spool? Visit their website to contact them directly.