SPQR Communications

SPQR Communications is a strategic communications agency based in London, United Kingdom, founded in 2018. The firm focuses on helping organisations understand, influence, and mobilise public opinion through a blend of behavioural science, data analytics, and media strategy. With a stated mission to "get the public on your side," SPQR Communications works across corporate communications, reputation management, and public affairs, offering clients a research-driven approach to shaping how they are perceived by key audiences.

Services and Specialties

SPQR Communications provides a range of services that sit at the intersection of public relations, marketing, and behavioural science. The agency's core offerings include strategic communications and corporate communications consultancy, often applied to complex issues where public sentiment is critical. They also offer reputation management, social media marketing, and media strategy & buying. A distinctive aspect of their work is the integration of behavioural science applications—such as using insights from psychology and sociology to design campaigns that drive measurable changes in public behaviour. Additional services include social listening, audience profiling, public sentiment analysis, and campaign measurement. The agency also specialises in media influence tactics and public perception prediction, helping clients anticipate how their messages will land with different groups. Below is a summary of their likely service areas:

• Strategic communications and corporate communications consultancy
• Reputation management and crisis communications
• Behavioural change campaigns (using behavioural science)
• Social media marketing and digital strategy
• Media strategy, buying, and influence measurement
• Data analytics, social listening, and audience profiling
• Public sentiment analysis and perception prediction
• Multi-channel campaigning and campaign measurement
• Public relevance grid analysis (assessing cultural relevance)

Who They Help

SPQR Communications works with organisations that need to navigate complex public opinion landscapes. This includes corporations facing reputational challenges, public sector bodies launching behaviour change initiatives, and non-profits seeking to mobilise support for a cause. The agency's emphasis on mobilisation strategy and public intelligence suggests they are well-suited for clients in regulated industries—such as healthcare, energy, or finance—where public trust is paramount. They also appear to serve clients in the marketing and advertising space, helping brands maintain cultural relevance through data-driven communications. By combining corporate communications with behavioural science, SPQR Communications positions itself as a partner for organisations that require more than just press coverage; they need to understand and shape the underlying attitudes that drive public behaviour.

Approach and Methodology

What sets SPQR Communications apart is its systematic use of behavioural science and data analytics. The agency employs tools like public sentiment analysis and audience profiling to map how different groups perceive an issue or organisation. They then apply behavioural science principles to design campaigns that nudge audiences toward desired actions—whether that means building support for a policy, changing consumer habits, or repairing a damaged reputation. Their "public relevance grid" is a proprietary framework likely used to assess how culturally resonant a message is, and to identify gaps between a client's current positioning and what the public actually cares about. The agency also emphasises media influence measurement and campaign measurement, ensuring that every communications effort is tied to clear metrics. This analytical approach is complemented by creative media strategy and buying, allowing SPQR Communications to place messages where they will have the most impact.

Location and Credentials

Based in London, United Kingdom, SPQR Communications operates from the heart of one of the world's most dynamic communications markets. The city provides access to a deep talent pool of media professionals, behavioural scientists, and data analysts. Since its founding in 2018, the agency has built a reputation for combining rigorous research with practical communications execution. While the firm is relatively young, its focus on evidence-based public relations and behavioural change campaigns positions it as a modern alternative to traditional PR agencies. SPQR Communications is particularly well-suited for organisations that need to navigate contentious public debates, launch behaviour change initiatives, or rebuild trust with key stakeholders. Their data-driven methodology makes them a strong choice for clients who want to move beyond guesswork and base their communications strategy on solid evidence about what actually influences public opinion.

In summary, SPQR Communications is a London-based strategic consultancy that helps organisations get the public on their side through a unique combination of behavioural science, data analytics, and media expertise. They are a good fit for any business, government body, or non-profit that needs to understand, measure, and shape public sentiment in a sophisticated, research-backed way.