stopgap

Stopgap is a boutique public relations and communications service offering a unique subscription-based model for creators and small businesses seeking affordable access to high-level PR expertise. Founded in 2024, the firm is built around the direct involvement of Lisa Braun Dubbels, an industry veteran with nearly 30 years of experience in publicity and marketing. Rather than a full-service agency, stopgap provides a limited, monthly subscription that grants clients personalized support for earned media and platform development. The service is intentionally exclusive, accepting only a small number of creators each month due to high demand, ensuring each client receives tailored guidance.

Services and Offerings

Stopgap focuses on core public relations and communications services, delivered through a streamlined subscription model. While the agency does not list an exhaustive menu, its offerings likely center on media relations, press release writing, and strategic messaging. Clients can expect hands-on assistance with crafting pitches, identifying relevant media outlets, and building relationships with journalists. The subscription likely includes regular check-ins with Lisa Braun Dubbels, providing direct access to her decades of experience. Additional services may encompass crisis communication planning, brand storytelling, and social media strategy, though these are tailored to each creator's needs. The limited capacity allows stopgap to prioritize quality over quantity, making it a viable option for those who cannot afford traditional retainer-based agencies.

Target Clients and Approach

Stopgap is designed for creators, entrepreneurs, and small business owners who need reliable PR support but lack the budget for large agencies. The ideal client is someone with a clear brand or product who seeks to amplify their message through earned media. Lisa Braun Dubbels' approach emphasizes accessibility and mentorship, leveraging her deep industry connections to open doors for clients. The subscription model removes the uncertainty of hourly billing or long-term contracts, offering a predictable cost. Stopgap's method is hands-on and personalized, with the founder directly involved in strategy and execution. This contrasts with larger firms where junior staff often handle day-to-day tasks. The agency's focus on a limited client base ensures each subscription holder receives meaningful attention and actionable guidance.

Location and Credentials

Based in , , stopgap operates as a remote-friendly service, allowing it to serve clients nationwide. Lisa Braun Dubbels brings nearly three decades of expertise, having worked across public relations and marketing for diverse brands and personalities. Her background provides stopgap with credibility and a network of media contacts that benefit subscribers. The agency's founding in 2024 reflects a modern approach to PR, prioritizing flexibility and direct founder access. While stopgap is not a traditional agency with a large team, its strength lies in the concentrated experience of its founder. This makes it particularly suitable for creators and small businesses entering the public eye or launching new initiatives.

Who Stopgap Is a Good Fit For

Stopgap is best suited for creators, authors, podcasters, and small business owners who are ready to invest in professional PR but cannot commit to a full agency retainer. It is also ideal for those who value direct mentorship and prefer a subscription model over unpredictable project fees. Clients seeking rapid, high-level guidance from a seasoned expert—without the overhead of a large firm—will find stopgap's offering compelling. The limited availability means applicants should be prepared to act quickly and clearly articulate their needs. For those who secure a spot, stopgap provides a rare opportunity to access decades of PR wisdom at an affordable monthly rate.