StoryUp

StoryUp is a public relations and communications agency based in Australia, founded in 2021 to serve purpose-led people and organisations across regional Australia. The agency focuses on helping clients unlock, craft, and share their most compelling narratives with clarity and impact. Unlike many PR firms that concentrate on metropolitan markets, StoryUp tailors its approach to the unique needs and values of regional communities, businesses, and nonprofits.

Services and Specialties

StoryUp offers a range of communications services built around the core practice of storytelling. The agency’s expertise spans media training, media releases, brand storytelling, copywriting, and writing and editing. A particular strength is their work in radio and podcasting, which reflects the importance of audio storytelling in reaching regional audiences. They also provide workshops and coaching to help clients develop their own narrative skills, making storytelling a sustainable capability rather than a one-off service.

• Media training and coaching
• Media release and pitch writing
• Brand storytelling strategy
• Radio and podcast production
• Copywriting and editorial services
• Workshops and coaching for teams and leaders

Methodology and Approach

StoryUp’s methodology is rooted in the idea that the best stories are authentic, strategic, and delivered with spark. The agency works closely with clients to first identify their core narratives, then refine them through careful editing and messaging. Finally, they help tell those stories through the right channels—whether that’s local radio, a podcast series, or a targeted media release. This three-stage process (unlock, craft, tell) ensures that every piece of communication is aligned with the client’s purpose and audience. The emphasis on workshops and coaching also means clients can learn to manage their own storytelling over time, reducing dependency on external agencies.

Location and Regional Focus

Based in Australia, StoryUp is specifically designed for organisations operating outside major capital cities. The agency understands the nuances of regional media landscapes, community engagement, and the challenges of reaching dispersed audiences. Their work often involves partnerships with local councils, social enterprises, agricultural businesses, and community groups who need professional communications support without the metropolitan price tag. By focusing on regional Australia, StoryUp fills a gap in the market for PR services that are both high-quality and locally relevant.

StoryUp is a good fit for purpose-led organisations such as nonprofits, social enterprises, regional businesses, and community leaders who want to build stronger connections through authentic storytelling. The agency’s services are especially valuable for those who need media training, help with radio or podcasting, or a strategic partner to refine their brand narrative. For any organisation in regional Australia looking to tell its story with more confidence and clarity, StoryUp offers a practical and human-centred approach to public relations and communications.