Stratégies & Publics

Stratégies & Publics is a public relations and communications agency based in Paris, France, established in 2023. The firm focuses on advising and supporting industrial and service groups, professional unions and federations, and business associations. Its core work revolves around designing and implementing strategies to defend clients' interests and promote their added value to public decision-makers and stakeholders at European, national, and territorial levels. With a team that brings over 20 years of expertise, Stratégies & Publics primarily serves sectors such as energy and environment, renewable energy, infrastructure, transport and mobility, construction and real estate, social housing, regional development, sustainable development, services and utilities, collective catering, distribution, e-health, security, hospitality and tourism, media, hygiene and health, and insurance and mutuals.

Core Services and Sector Expertise

Stratégies & Publics provides a range of services tailored to the needs of organizations navigating complex regulatory and stakeholder landscapes. The agency offers strategic counsel, executive support, and European, national, and territorial public affairs. It also conducts institutional studies and monitoring, develops B2B strategies for public and private markets, and provides training, coaching, and simulation exercises. These services are designed to help clients articulate their value proposition effectively to policymakers and key audiences. For example, in the energy and environment sector, the firm assists with regulatory advocacy and stakeholder engagement, while in transport and mobility, it supports infrastructure project communication and public consultation processes. The breadth of industries covered—from social housing to e-health and insurance—reflects the agency's versatility in addressing diverse regulatory and market challenges.

Methodology and Approach

The agency's methodology centers on a strategic, multi-level approach that combines deep sector knowledge with political and institutional intelligence. Stratégies & Publics works closely with executive leadership to align communication and advocacy efforts with business objectives. The team conducts continuous institutional monitoring to anticipate policy shifts and identify opportunities. For B2B development, they help clients navigate public procurement and private market dynamics. Training and coaching sessions are used to prepare clients for high-stakes interactions, such as parliamentary hearings or public consultations. The firm's approach is rooted in practical experience across multiple sectors, allowing for tailored strategies that consider both local and European regulatory frameworks. This method is particularly relevant for organizations facing complex stakeholder ecosystems, such as those in construction and real estate or collective catering, where local, national, and EU regulations intersect.

Location and Client Fit

Headquartered at 33 Avenue du Maine in the 15th arrondissement of Paris, France, Stratégies & Publics operates at the heart of the country's political and economic decision-making. This location provides direct access to national institutions, ministries, and industry associations, as well as proximity to European networks. The agency is well-suited for industrial and service companies, professional federations, and business groups that require sophisticated public affairs and strategic communication support. Organizations involved in regulated industries—such as energy, transport, social housing, or e-health—will find particular value in the firm's ability to navigate complex policy environments. Similarly, entities seeking to expand in public or private B2B markets, or those needing to manage stakeholder relations across multiple levels of government, can benefit from Stratégies & Publics' tailored services. The agency's focus on defending interests and promoting added value makes it a practical partner for clients looking to enhance their influence and credibility with key decision-makers in France and Europe.