Sway Social
Sway Social is a public relations agency based in Nashville (founded 2021).
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About Sway Social
Sway Social is a boutique social media management agency founded in 2021 that primarily serves the internet industry, focusing on creator monetization, brand partnerships, and digital marketing. Based in Nashville, United States, the agency was founded by Callen Hamilton Boyer and operates across multiple cities including Nashville, New York City, Los Angeles, San Diego, Salt Lake City, and Austin. Sway Social positions itself at the intersection of content production and creator-focused services, helping brands, creators, and influencer agencies navigate the rapidly evolving social media landscape.
Services for the Internet and Creator Economy
Sway Social tailors its offerings specifically for internet-native businesses, creators, and agencies. The agency’s service suite is designed to drive both organic growth and revenue generation through a mix of content production, paid advertising, and strategic partnership management. Key services include:
- Organic content management and content calendar planning
- Paid social ads management, including Instagram ads and ad campaign management
- Influencer marketing and influencer campaign execution
- Affiliate marketing strategy and affiliate branding
- White-label social media management for agencies
- Blog copywriting and blog post creation
- Video editing and YouTube video editing
- Brand strategy and brand partnerships
- Creator monetization and creator economy education
- Project management and client relationship building
Additionally, Sway Social offers white-label solutions, allowing other agencies to enhance their service offerings without needing to expand their own teams. This is particularly useful for influencer agencies or marketing firms looking to outsource social media management while maintaining their brand identity. The agency also runs Sway Social Academy, an online educational platform that provides courses on affiliate marketing, content strategy, and conversion optimization, helping creators and agencies build sustainable revenue streams.
Methodology and Approach
Sway Social’s methodology centers on tailored strategies that blend organic content with paid advertising, emphasizing data-driven results. The agency focuses on client relationship building and project management to ensure campaigns align with brand goals. For B2C clients, Sway Social often begins with a content strategy training phase, helping clients understand how to optimize their social media presence for conversion. The agency then moves into execution, managing everything from content calendars to ad campaign management. A notable aspect of Sway Social’s approach is its emphasis on creator monetization and affiliate marketing, which are key drivers for internet businesses seeking to diversify revenue streams. The agency also provides conversion optimization services, ensuring that social media efforts translate into measurable business outcomes.
Location and Client Fit
While headquartered in Nashville, United States, Sway Social’s team operates remotely across several major cities, including New York City, Los Angeles, San Diego, and Austin. This geographic flexibility allows the agency to serve clients across different markets while maintaining a cohesive creative and strategic approach. Sway Social is particularly well-suited for creators looking to professionalize their content and monetization strategies, influencer agencies seeking white-label support, and B2C brands aiming to build authentic relationships through influencer partnerships and paid ads. The agency’s focus on the internet industry and its comprehensive range of services—from organic content to affiliate marketing—makes it a practical choice for businesses that need a dedicated partner to manage the complexities of modern social media marketing.
Key facts
- Team size: 11-50 employees
- Headquarters: Nashville, Tennessee, United States
- Address: Nashville Tennessee United States
- SIC codes: 7311
Keywords & focus
Topics and areas Sway Social works with.
- social networking platforms
- content production in major cities
- b2c
- creator-focused services
- paid ads
- influencer marketing
- services
- client relationship building
- brand strategy
- content calendar
- digital marketing
- creator monetization
- video editing
- brand partnerships
- instagram ads
- blog copywriting
- affiliate marketing
- influencer management
- ad campaign management
- white-label social media management
- social media marketing
- influencer campaign execution
- advertising & marketing
- youtube video editing
- creator economy education
- project management
- content strategy training
- affiliate branding
- conversion optimization
- organic content
- +26 more
Technologies
Gmail, Google Apps, Slack, Remote
Industries served by Sway Social
Sway Social works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- internet
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Frequently asked questions about Sway Social
Common questions and answers about Sway Social, their services, location, and how to work with them.
- Where is Sway Social located?
- Sway Social is headquartered in Nashville.
- What services does Sway Social offer?
- Sway Social offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Sway Social serve?
- Sway Social serves clients in internet. They work with startups, scale-ups, and enterprises across these sectors.
- Is Sway Social a verified PR agency?
- Sway Social is listed on Online PR. Verification status is shown on their profile.
- How can I contact Sway Social?
- You can visit their website at http://www.theswaysocial.com
- How many reviews does Sway Social have?
- Sway Social has 0 client reviews with an average rating of 0.0 out of 5.
- When was Sway Social founded?
- Sway Social was founded in 2021.
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