Switch On Studio

Switch On Studio is a full-service communications agency based in Lyon, France, that focuses on supporting athletes, sports organizations, and businesses looking to build or refresh their public image. Founded in 2025 by Mathias Donat and Ugo Pochi, the agency positions itself as a 360° communications partner, offering a comprehensive approach that covers strategy, execution, and ongoing management. While the agency is young, its founders bring a focused energy to helping clients stand out in competitive environments, particularly in the sports sector.

Who They Serve and How They Help

Switch On Studio primarily serves two distinct groups: individual athletes and sports teams, as well as businesses and brands operating outside the sports world. For athletes and sports professionals, the agency offers tailored communications services designed to enhance personal branding, manage media relations, and navigate the unique challenges of public visibility. For companies, Switch On Studio provides a broader range of corporate communications support, including reputation management, crisis preparedness, and strategic messaging. The agency’s approach is hands-on and reactive, emphasizing speed and adaptability—a philosophy summed up in their own words: “Un appel, et on passe à l'attaque” (One call, and we go on the attack).

Services Offered

Although Switch On Studio does not list specific service packages, agencies of this type typically offer a core set of capabilities. Based on their focus on 360° communications and the sports industry, likely services include:

• Media relations and press outreach
• Personal branding for athletes and executives
• Social media strategy and content creation
• Crisis communications and reputation management
• Event planning and sponsorship activation
• Corporate storytelling and messaging development
• Influencer and partnership coordination

These services are designed to be flexible, allowing the agency to adapt to the specific needs of each client, whether it’s a startup looking for a launch campaign or a seasoned athlete seeking to maintain a positive public profile.

Location and Local Presence

Switch On Studio is headquartered in Lyon, France, specifically on Rue du Rhone in the 69007 arrondissement. Lyon, as a major economic and cultural hub in the Auvergne-Rhône-Alpes region, provides a strategic base for the agency. The city’s strong sports culture—home to Olympique Lyonnais football club and the LDLC ASVEL basketball team—makes it an ideal location for an agency specializing in sports communications. Being based in Lyon also allows Switch On Studio to serve clients across France and potentially into neighboring European markets, while maintaining a local, approachable presence.

The agency’s location in the 7th arrondissement places it near the city’s business districts and key transport links, facilitating easy access for both local and visiting clients. This geographic positioning, combined with a focus on agility and direct client relationships, helps Switch On Studio differentiate itself from larger, more bureaucratic agencies.

Who This Agency Is a Good Fit For

Switch On Studio is best suited for athletes, sports teams, and businesses that value a proactive, no-nonsense communications partner. The agency’s young, energetic team appears to thrive in fast-paced environments where quick decision-making and creative problem-solving are essential. Companies looking for a boutique agency that offers hands-on involvement from the founders will find a natural fit here. Similarly, athletes seeking to build or repair their public image—especially those in the early stages of their careers—can benefit from the agency’s focused attention and industry-specific knowledge. However, clients requiring extensive international networks or highly specialized services (such as financial PR or government affairs) may need to complement Switch On Studio’s offerings with additional resources.