The OG PR

The OG PR is a public relations agency headquartered in Columbia, Missouri, United States, that focuses primarily on providing communications support to other PR and marketing agencies. While many firms compete for direct client relationships, The OG PR positions itself as a behind-the-scenes partner, offering the kind of specialized media relations and account management that agencies might need for overflow work, niche expertise, or temporary staffing gaps. The agency’s experience spans media placements in outlets like Fox Business, CBS Moneywatch, and Fortune, as well as a background in journalism that informs its approach to storytelling.

Specialized Services for Communications Agencies

The OG PR’s core service set is tailored for the unique needs of other communications firms. Rather than offering a broad, one-size-fits-all menu, the agency focuses on three key areas that agency clients often require on a project or retainer basis. These include media relations, where The OG PR acts as an extension of an agency’s in-house team, building relationships with journalists and securing coverage for clients. The agency also offers account executive services, handling strategic communications plans, client meetings, and ongoing reporting. Additionally, The OG PR provides social media mastery and content creation, including thought leadership bylines, video scripts, and website copy. This flexibility allows the agency to adapt to whatever an agency partner needs, from a single press release to a full communications campaign.

• Media relations and journalist outreach for agency clients
• Account executive services, including strategic planning and client management
• Social media strategy and content creation for brand visibility
• Thought leadership bylines, video scripts, and website content
• Flexible project-based or retainer engagements for agency overflow

Methodology: Journalist-Informed Storytelling

The OG PR’s methodology is shaped by its team’s background as former media journalists. This experience gives the agency a practical understanding of what reporters need and how to pitch stories that get picked up. The agency’s founder and CEO, Olivia Gerling, was awarded the Silver Stevie Award for Communications Professional of the Year in 2024, reflecting the firm’s commitment to measurable results. The OG PR does not limit itself to a single industry niche; instead, its team prides itself on being able to research and learn quickly, handling topics from fintech to lifestyle to sports. This adaptability is a key selling point for agencies that need a partner who can jump into an unfamiliar subject without a steep learning curve. The OG PR’s process involves creating key media relationships for each client, ensuring that every campaign has a foundation of genuine journalist connections rather than mass email blasts.

Location and Client Fit

Based in Columbia, Missouri, The OG PR operates from a central U.S. location that offers a lower cost of doing business compared to coastal markets, which can translate into more competitive pricing for clients. Columbia is home to the University of Missouri, a well-known journalism school, and the agency’s roots in this community inform its media-savvy approach. The OG PR is a strong fit for other PR agencies that need supplemental support—whether for a specific project, a temporary staffing need, or a client in an industry where the agency lacks expertise. It is also suitable for smaller communications firms that want to offer media relations services without hiring full-time staff. The agency’s willingness to take on any area of expertise, from fintech to affiliate product pitching, makes it a versatile resource for agencies looking to expand their capabilities without overextending their own teams.