The PROs

The PROs is a public relations and communications consultancy based in Egypt, founded in 2022 by Rowaidah Bibers. The firm positions itself as a modern alternative to traditional PR practices, offering a range of services that include reputation management, public profiling, crisis management, and media relations. With a focus on collaboration and long-term client relationships, The PROs acts as an extension of its clients' teams, providing tailored strategies that enhance brand presence and market understanding.

Services and Specialties

The PROs provides a comprehensive suite of public relations and communications services designed to address the needs of businesses operating in Egypt and the broader region. While the agency emphasizes innovative approaches, its core offerings are grounded in established PR disciplines.

• Reputation management and public profiling
• Crisis communication and issue management
• Media relations and press office support
• Strategic communications planning
• Corporate and brand storytelling
• Event management and media outreach
• Social media strategy and content development
• Stakeholder engagement and community relations

The firm is particularly known for its strong media networks, which enable effective placement of client stories and management of public perception. By combining traditional PR tactics with modern communication tools, The PROs helps clients navigate complex media landscapes in Egypt.

Client Focus and Approach

The PROs serves a diverse client base, with notable partnerships including Amazon, Hayat Egypt, and Signify Egypt. These collaborations indicate the agency's capability to work with both multinational corporations and local enterprises across sectors such as technology, consumer goods, and lighting solutions. The firm's approach is characterized by a hands-on, collaborative style—often embedding its team within client operations to ensure seamless execution of communications strategies.

Founded by Rowaidah Bibers, who brings over 18 years of experience in the industry, The PROs emphasizes talent development and long-term relationships. The agency's methodology involves deep market understanding and customized solutions, rather than one-size-fits-all campaigns. This focus on partnership and adaptability makes The PROs a practical choice for organizations seeking to strengthen their public image in Egypt.

Location and Credentials

Headquartered at 7 El-Thawra Square in the Giza Governorate of Egypt, The PROs operates from a strategic location in the Greater Cairo area. The agency's base in Egypt allows it to leverage local market insights while serving clients with regional or international ambitions. Since its founding in 2022, The PROs has built a reputation for reliability and results-driven work, backed by a leadership team with deep roots in Egyptian media and communications.

The PROs is a good fit for companies and organizations that need a dedicated PR partner in Egypt—one that can handle everything from crisis response to ongoing media relations. The firm is particularly suitable for businesses that value a collaborative, hands-on approach and seek an agency that integrates closely with their internal teams. With its focus on modernizing traditional PR and its proven track record with major brands, The PROs offers a solid option for those looking to enhance their communications strategy in the Egyptian market.