The Right Now.
The Right Now. is a public relations agency based in Los Angeles.
This profile is unclaimed. Register as an agency to claim it.
About The Right Now.
The Right Now. (TRN) is a bi-coastal communications agency headquartered in Los Angeles, United States. Founded in 2020 by Sunny Jenkins, Eric Green, and Wally Hasselbring, the agency primarily serves lifestyle, entertainment, and talent brands seeking integrated public relations and communications strategies. While the agency works with a range of clients from established consumer brands to individual talent, it is particularly well-suited for organizations that require media relations, influencer marketing, and creative production support. The Right Now. positions itself as a data-driven firm, blending traditional PR tactics with modern digital and content strategies to help clients cut through crowded media landscapes.
Core Services and Specialties
The Right Now. offers a comprehensive suite of services that span the full communications spectrum. Drawing from their work with clients like UGG, Fossil, and the Screen Actors Guild Awards, their capabilities include strategic communications, media relations, and influencer marketing. The agency also has a dedicated creative arm, Now Studio, which produces social content, branded commercials, digital series, documentaries, and podcasts. This in-house production capacity allows The Right Now. to manage campaigns end-to-end, from initial brand strategy through content creation and media outreach. Their expertise in celebrity collaborations and talent relations further distinguishes them, particularly for clients seeking high-profile partnerships or awards campaign support.
Key services typically offered by The Right Now. include:
- Strategic communications and brand strategy
- Media relations and media outreach
- Influencer marketing and influencer relations
- Content production and creative production
- Celebrity partnerships and talent management
- Event planning and event activations
- Social media management and content strategy
- Awards campaigns and VIP relations
- Data-driven campaigns and real-time insights
- Advertising and public relations integration
Approach and Client Work
The Right Now. emphasizes a data-driven approach to communications, using real-time insights to inform campaign decisions. This methodology is evident in their work for lifestyle and fashion brands, such as UGG and Fossil, where they have executed media campaigns, influencer partnerships, and content strategies. The agency also has a strong track record in talent relations, having supported the Screen Actors Guild Awards with media outreach and partnership curation. By integrating digital practice leaders and expert training into their team, The Right Now. has built a leadership structure that can adapt to evolving media landscapes. Their bi-coastal presence—with offices in Los Angeles and New York—enables them to serve clients across the United States, though their Los Angeles headquarters remains the central hub for their entertainment and lifestyle work.
Why Choose The Right Now.
The Right Now. is a strong fit for brands that need a nimble, full-service agency capable of handling both traditional PR and modern digital content. Their in-house production studio, Now Studio, offers a distinct advantage for clients who require high-quality video content, branded commercials, or documentary-style storytelling. Additionally, their experience with celebrity collaborations and awards campaigns makes them a natural choice for entertainment companies, talent agencies, or consumer brands seeking aspirational partnerships. For organizations based in Los Angeles or those targeting the West Coast market, The Right Now. provides a local partner with national reach. While the agency is relatively young—founded in 2020—its leadership team brings deep industry experience, and its client roster demonstrates an ability to deliver results for prominent lifestyle and entertainment brands. Whether a client needs influencer marketing, media relations, or a full-scale creative campaign, The Right Now. offers a cohesive, data-informed approach to communications.
Key facts
- Team size: 11-50 employees
- Headquarters: Los Angeles, California, United States
- Address: Los Angeles California United States
- SIC codes: 7389
Keywords & focus
Topics and areas The Right Now. works with.
- public relations & communications services
- media relations
- content production
- celebrity collaborations
- celebrity partnerships
- influencer marketing
- fossil
- services
- awards campaigns
- talent management
- creative production
- brand strategy
- ugg
- real-time insights
- media production
- partnership curation
- advertising & public relations
- media outreach
- influencer relations
- content strategy
- influencer marketing strategy
- advertising agencies
- data-driven campaigns
- ugg vip relations
- event planning
- talent relations
- event activations
- content creation
- media campaigns
- customer engagement
- +9 more
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, Typekit, Mobile Friendly, Shutterstock, Wix, Varnish, Squarespace ECommerce, Android, Circle
Industries served by The Right Now.
The Right Now. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Los Angeles
If you are looking for alternatives or more options in Los Angeles, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Right Now.
Common questions and answers about The Right Now., their services, location, and how to work with them.
- Where is The Right Now. located?
- The Right Now. is headquartered in Los Angeles.
- What services does The Right Now. offer?
- The Right Now. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Right Now. serve?
- The Right Now. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Right Now. a verified PR agency?
- The Right Now. is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Right Now.?
- You can visit their website at http://www.therightnow.co
- How many reviews does The Right Now. have?
- The Right Now. has 0 client reviews with an average rating of 0.0 out of 5.
Share your experience
Be the first to leave a review for The Right Now..
Are you The Right Now.?
This profile hasn't been claimed yet. Claim it to start receiving quote requests directly from clients, manage your listing, and respond to leads.
Claim this listingLooking for The Right Now.? Visit their website to contact them directly.