The Storytelling Business
The Storytelling Business is a public relations agency based in Melbourne (founded 2020).
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About The Storytelling Business
The Storytelling Business was founded in 2020 in Melbourne, Australia, by brand and story activator Michelle Newell. The agency emerged from a recognition that many professionals and organizations struggle to articulate their unique value in a crowded market. Rather than offering generic PR services, Newell set out to build a practice centered on the craft of narrative—helping clients move beyond standard messaging to develop authentic, memorable stories that resonate with their audiences. Based in Melbourne, the agency has quickly carved out a niche for itself at the intersection of public relations, brand development, and strategic communication.
Core Philosophy and Approach
At the heart of The Storytelling Business is the belief that effective communication starts with a strong, well-constructed story. The agency’s approach is built around structured frameworks for brand storytelling, including brand archetype mapping, audience empathy mapping, and brand persona development. These tools help clients identify their core narrative, differentiate themselves from competitors, and connect more meaningfully with their target audiences. The emphasis is on thought leadership and story-led leadership, meaning that clients are guided to position themselves as authoritative voices in their field, not just through what they say, but through how they say it. The agency also incorporates futures scenarios and future self branding, helping clients anticipate trends and craft narratives that remain relevant over time.
Services and Specialties
The Storytelling Business offers a range of services designed to build brand identity, enhance public presence, and drive audience engagement. While the agency does not list every service explicitly, its focus areas are clear from its keywords and activities. The core offerings include:
- Brand strategy and brand design for individuals and organizations
- Storytelling workshops (in-person and online) for teams and individuals
- Personal branding and thought leadership development
- Content creation and brand storytelling for innovators and change-makers
- Coaching and management consulting services for professional services firms
- Audience empathy mapping and brand persona development
- Storytelling for influence and leadership storytelling
These services are delivered through a mix of one-on-one coaching, group workshops, and longer-term consulting engagements. The agency places a strong emphasis on practical, actionable frameworks that clients can use immediately to improve their communication and public presence. Workshops cover topics such as storytelling frameworks, brand differentiation, and brand archetype mapping, all designed to help participants craft compelling narratives for their own brands or organizations.
Who Benefits from The Storytelling Business
The agency is particularly well-suited for bold thought leaders, innovators, and change-makers who want to challenge the status quo with fresh thinking and engaging stories. It also serves professional services firms, management consultants, and individuals in the public relations and communications sector who need to sharpen their brand identity and storytelling skills. The Storytelling Business is a good fit for anyone who feels their current messaging is generic or uninspired and wants to stand out in a crowded market. Its Melbourne base makes it easily accessible for clients across Australia, and its online workshops extend its reach to a global audience. Whether you are an entrepreneur launching a personal brand, a corporate team looking to improve internal communication, or a professional seeking to build a stronger public presence, The Storytelling Business offers a structured yet creative path to achieving those goals.
Key facts
- Team size: 1-10 employees
- Headquarters: Melbourne, Victoria, Australia
- Address: Melbourne Victoria Australia
- SIC codes: 8742
Keywords & focus
Topics and areas The Storytelling Business works with.
- thought leadership
- storytelling
- business storytelling
- futures scenarios
- brand design
- personal branding
- public relations & communications services
- future self branding
- management consulting services
- public presence
- workshops
- storytelling frameworks
- brand storytelling frameworks
- brand persona development
- brand differentiation
- story-led leadership
- brand identity
- coaching
- storytelling workshops
- brand development
- storytelling for influence
- storytelling for change-makers
- audience engagement
- brand strategy
- content creation
- brand storytelling for innovators
- professional services
- audience empathy mapping
- leadership storytelling
- brand archetype mapping
- +41 more
Technologies
Gmail, Google Apps, Mobile Friendly, WordPress.org, Google Font API, Google Tag Manager, AI
Industries served by The Storytelling Business
The Storytelling Business works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Storytelling Business
Common questions and answers about The Storytelling Business, their services, location, and how to work with them.
- Where is The Storytelling Business located?
- The Storytelling Business is headquartered in Melbourne.
- What services does The Storytelling Business offer?
- The Storytelling Business offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Storytelling Business serve?
- The Storytelling Business serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Storytelling Business a verified PR agency?
- The Storytelling Business is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Storytelling Business?
- You can visit their website at http://www.thestorytelling.biz
- How many reviews does The Storytelling Business have?
- The Storytelling Business has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Storytelling Business founded?
- The Storytelling Business was founded in 2020.
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