Third Avenue Group

Third Avenue Group is an independent public relations and communications firm based in New South Wales, Australia. Founded in 2013 by Rochelle Burbury, the agency brings over 25 years of combined journalistic and PR expertise to its clients. The firm focuses primarily on corporate and business-to-business communications, with a strong emphasis on media relations, strategic counsel, and reputation management. Third Avenue Group serves a range of clients across Australia, offering tailored solutions that draw on deep industry knowledge and media insight.

Specialized Services for Corporate and B2B Clients

Third Avenue Group concentrates on corporate PR, business-to-business communications, and media relations. The agency's services are designed to help organizations navigate complex reputational landscapes, manage crises, and build lasting credibility with key stakeholders. While the firm does not list specific service packages, its expertise typically encompasses the following capabilities:

• Strategic communications planning and counsel
• Issues and crisis management
• Media relations and press office support
• Key message development and narrative crafting
• Media training and spokesperson preparation
• Corporate reputation management
• Writing and editing for corporate communications
• Thought leadership and content strategy

These services are delivered with a focus on clarity, accuracy, and strategic alignment. Third Avenue Group's background in journalism means the team understands what editors and reporters need, which helps clients secure meaningful coverage in relevant publications.

Methodology and Approach

Third Avenue Group operates as a boutique consultancy, meaning clients work directly with senior practitioners rather than junior account managers. The agency's founder, Rochelle Burbury, has more than 25 years of experience as a journalist, PR practitioner, and media trainer. This blend of skills allows Third Avenue Group to offer a pragmatic, media-savvy perspective on communications challenges. The firm's approach is collaborative and advisory: it works closely with in-house teams to develop strategies that are both practical and effective. Third Avenue Group places a premium on understanding each client's industry, audience, and objectives before crafting messaging or pitching stories. Its methodology emphasizes proactive media engagement, careful risk assessment, and consistent brand messaging across all channels.

Location and Client Base

Based in New South Wales, Australia, Third Avenue Group serves clients both locally and nationally. The agency's location in one of Australia's key business hubs means it is well-positioned to work with companies headquartered in Sydney and across the country. While the firm's primary focus is on Australian organizations, its expertise in media relations and corporate communications is applicable to any market. Third Avenue Group is particularly suited for mid-sized to large businesses in sectors such as professional services, technology, finance, and healthcare that require strategic communications support.

Third Avenue Group is a strong fit for organizations that value a hands-on, senior-led approach to PR and communications. The firm is ideal for companies seeking to build or protect their reputation through thoughtful media engagement, clear messaging, and strategic counsel. Businesses that prefer a smaller, more agile agency with deep industry experience and a journalistic mindset will find Third Avenue Group's services well-aligned with their needs. The agency's independence also means it can offer unbiased advice and tailor its approach without the constraints of a larger network.