Touchgroup International

Touchgroup International, headquartered in Lisbon, Portugal, has been operating since 1998 with a clear focus on the intersection of public relations, events, and corporate travel. The agency is structured as a group of three distinct companies, each addressing a different aspect of brand communication and client experience. This organizational model allows Touchgroup International to offer integrated solutions that span from strategic communication to the logistics of live events and business travel, all coordinated from its base in Lisbon. The company’s long tenure in the market reflects a steady specialization in the meetings, incentives, conferences, and exhibitions (MICE) sector, as well as in brand activation and corporate travel management.

Specialist Expertise in Events and Corporate Travel

Touchgroup International’s core strength lies in its ability to design and execute events that serve both B2B and leisure audiences. The agency’s experience with corporate travel, meetings, and brand activation events is particularly relevant for clients in the travel and tourism industry. By integrating its three subsidiaries—Touchgroup Communication & Events, MPI – Meeting Planners International, and Touch Travel – Worldwide Corporate Experience—the group can manage a project from initial communication strategy through to the logistical details of a corporate incentive trip or a product launch event. This vertical integration is unusual among PR agencies and gives Touchgroup International a distinctive capability in producing experiences that require coordination across multiple service lines. The agency’s work often involves designing meeting spaces, planning congress itineraries, and activating brand presence at trade shows or corporate gatherings, all while maintaining a focus on the client’s public relations objectives.

Services and Capabilities

Based on the agency’s stated structure and keywords, Touchgroup International offers a range of services that blend communication, event management, and travel logistics. These capabilities are particularly well-suited for organizations that need to manage complex, multi-day events or ongoing corporate travel programs. Key services include:

• Event planning and production for corporate meetings, congresses, and incentive trips
• Brand activation design and execution, including experiential marketing at live events
• Corporate travel management, including logistics for group travel and individual business trips
• Public relations and communications strategy, with a focus on the travel and tourism sector
• Meeting design and conference management, both nationally in Portugal and internationally
• Creative services such as graphic design and content creation for event materials

This service set allows Touchgroup International to act as a single point of contact for clients who need to communicate with stakeholders through live experiences, rather than solely through traditional media relations. The agency’s emphasis on “touching people” suggests a hands-on approach to client service, where the quality of the attendee experience is seen as a direct extension of the brand’s public image.

Who They Work With

Touchgroup International is a good fit for companies and organizations in the travel, tourism, and hospitality industries that require a partner capable of managing both the communication and operational sides of events and corporate travel. The agency’s structure is especially relevant for clients with international meeting programs, such as pharmaceutical companies, financial institutions, or professional associations that run congresses and incentive trips. Because Touchgroup International operates from Lisbon, it is also well-positioned to serve clients looking to host events in Portugal, a growing destination for business tourism. The agency’s long history and integrated model make it a practical choice for organizations that want to streamline their event and travel management under one provider, without sacrificing the strategic communication component. For any brand seeking to create memorable experiences for employees, clients, or delegates, Touchgroup International offers a comprehensive, experience-driven approach rooted in two decades of practice in Lisbon and beyond.