Toutes Role Models

Toutes Role Models was founded in 2020 by Agnès Guillard, a communications professional with deep roots in the African socio-economic landscape. Based in Casablanca, Morocco, the agency emerged from a clear conviction: that media representation matters, and that more diverse role models are needed to shift societal norms. Guillard, who describes herself as an expert in media relations and influence communication, started the agency to actively contribute to greater gender equality. Her work focuses on empowering women, combating gender bias, and increasing female visibility in traditional media and on social networks. This founding mission is embedded in the agency’s name and informs every client relationship.

Core Focus: Personal Branding and Media Strategy

The central offering of Toutes Role Models revolves around personal branding and media relations. The agency helps leaders—particularly women—craft and communicate their narratives effectively. Services include developing a strong "plateforme de marque" (brand platform), which serves as the strategic foundation for all communications. From there, the team provides media training to prepare clients for interviews, press conferences, and public appearances. Media relations (relations medias) is a core competency, leveraging Guillard’s extensive network to secure coverage in Moroccan, African, and international outlets. The agency also offers digital influence (digital dinfluence) services, helping clients build and manage their online presence across social media platforms. These integrated services are designed to ensure that clients not only tell their stories but do so with clarity, confidence, and impact.

Services and Specialties

While Toutes Role Models tailors its approach to each client, the agency’s typical service offerings include:

• Personal branding strategy and development
• Media relations and press outreach
• Media training for executives and spokespeople
• Brand platform creation and messaging
• Digital influence and social media management
• Public relations and communications consulting
• Crisis communication preparation
• Content creation for thought leadership
• Event management and speaking engagement support

These services are delivered with a strong understanding of the local and regional context. Toutes Role Models is particularly attuned to the nuances of the Moroccan market and the broader African environment, which allows the agency to advise clients on culturally relevant and strategically sound communications.

Who Benefits from Toutes Role Models

The agency is an excellent fit for women leaders, entrepreneurs, and professionals who want to build a stronger public profile and use their platform to drive change. It is also suited for organizations—both in Morocco and across Africa—that are committed to gender equality and want to amplify diverse voices within their leadership. Companies looking to improve their media presence or train executives for high-stakes interviews will find value in Toutes Role Models’ expertise. Additionally, non-profits and social enterprises focused on women’s empowerment can benefit from the agency’s mission-driven approach. Based in Casablanca, Toutes Role Models serves clients throughout Morocco and the wider continent, offering a blend of local insight and global best practices in public relations and communications. Whether you are a founder seeking to establish thought leadership or a corporate leader aiming to refine your media strategy, Toutes Role Models provides the strategic guidance and hands-on support to help you succeed.