TURFI

TURFI is a public relations and communications agency based in Lappeenranta, Finland, with a distinct focus on the tourism and travel sector. Founded in 2022, the agency brings a specialized understanding of how storytelling and visual media can bridge the gap between tourism businesses and travelers. Operating from the Skinnarila campus at 36 Yliopistonkatu, TURFI was born from a startup culture that emphasizes innovation and practical application of new technologies, particularly artificial intelligence and mobile platforms, to enhance how destinations and services are communicated.

Specialist Expertise in Tourism Communications

TURFI’s core expertise lies in the intersection of public relations, visual storytelling, and tourism. The agency recognizes that modern travelers rely heavily on engaging, authentic content to make decisions, and that traditional press releases alone are often insufficient. TURFI’s approach is to create immersive narratives using video guides and visual assets that can be distributed through a dedicated smartphone application. This focus on mobile-first, visual communication sets TURFI apart in the Finnish PR landscape, particularly for clients looking to reach both domestic and international tourists. The agency’s work is deeply rooted in the Lappeenranta region, but its methods are designed to scale globally, applying AI-driven insights to tailor messages for different audiences.

How TURFI Applies Its Approach

TURFI applies its storytelling methodology by developing integrated communication campaigns that leverage video content and interactive guides. Instead of relying solely on traditional media outreach, the agency builds campaigns around a “pocket traveling assistant” concept—a smartphone app that delivers location-based stories, tips, and promotional content directly to users. This allows tourism businesses to engage with travelers in real-time, providing information that is both useful and memorable. TURFI’s strategy also involves using artificial intelligence to analyze travel trends, optimize content distribution, and personalize recommendations, ensuring that communications are not just broadcast but are genuinely relevant to each traveler’s journey. The agency’s work often starts with a deep dive into the client’s unique selling points, followed by the creation of a visual narrative that can be shared across multiple channels, from social media to the app itself.

Services and Specialties

While TURFI’s primary focus is on tourism communications, its service offerings are tailored to the needs of destinations, hotels, attractions, and travel-related startups. Based on the agency’s stated mission and keywords, likely services include:

• Public relations strategy and media relations for tourism brands
• Video guide production and visual storytelling
• Content marketing for mobile platforms and apps
• AI-powered audience analysis and campaign optimization
• Social media management focused on travel content
• Influencer and blogger outreach for destination marketing
• Crisis communications for tourism-related incidents
• Brand narrative development for travel experiences

These services are designed to help tourism businesses stand out in a crowded market, using TURFI’s unique blend of technology and narrative craft to build stronger connections with travelers.

Who TURFI Works With

TURFI is a strong fit for tourism businesses, regional tourism boards, hotels, and travel technology startups that want to move beyond conventional PR. The agency is particularly well-suited for clients based in Finland—especially in the Lappeenranta and South Karelia region—who are looking to attract international visitors through compelling digital storytelling. TURFI also appeals to startups in the travel sector that need help launching their brand and building visibility among both consumers and industry stakeholders. Because of its roots in the Skinnarila campus startup ecosystem, the agency understands the challenges of early-stage companies and can provide communications support that aligns with rapid growth and innovation. For any tourism-focused organization seeking to leverage video, AI, and mobile technology in their public relations efforts, TURFI offers a specialized and practical partner based in Lappeenranta, Finland.